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	<title>The Socializers &#187; agencies</title>
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	<link>http://www.thesocializers.com/blog</link>
	<description>Buzz, Brand, Build, Boost yourself on the web via social media marketing!</description>
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		<title>Who Owns Social, Anyway?</title>
		<link>http://www.thesocializers.com/blog/2010/04/13/who-owns-social-anyway/</link>
		<comments>http://www.thesocializers.com/blog/2010/04/13/who-owns-social-anyway/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 16:45:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Agencies and Social Media Marketing]]></category>
		<category><![CDATA[brands and social media]]></category>
		<category><![CDATA[social media observations]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[Adam Metz]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[enterprise level social media]]></category>
		<category><![CDATA[Marvin Towler]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[SCRM]]></category>
		<category><![CDATA[social customer relationship management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=286</guid>
		<description><![CDATA[Who Owns Social, Anyway? Beats Me, but There Are a Ton of Things to Figure Out Before We Settle on the Answer By Pete Blackshaw So who the heck owns social? That&#8217;s a tricky question, not only because every business stakeholder &#8212; marketing, PR, IT, research, investor relations, media, consumer relations &#8212; seems to have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Have digital and social media leveled the marketing playing field so much that scale is losing its power?</title>
		<link>http://www.thesocializers.com/blog/2009/11/19/have-digital-and-social-media-leveled-the-marketing-playing-field-so-much-that-scale-is-losing-its-power/</link>
		<comments>http://www.thesocializers.com/blog/2009/11/19/have-digital-and-social-media-leveled-the-marketing-playing-field-so-much-that-scale-is-losing-its-power/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 09:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Agencies and Social Media Marketing]]></category>
		<category><![CDATA[social media news]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[enterprise level social media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marvin Towler]]></category>
		<category><![CDATA[monetization and social media]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=155</guid>
		<description><![CDATA[For Big-Spending Consumer Brands, Has Scale Lost Its Power? Small Players Like Method Leverage Digital, Social Media in Quest to Gain Share BATAVIA, Ohio (AdAge.com) &#8212; Have digital and social media leveled the marketing playing field so much that scale is losing its power? &#8230;read more Tweet This Post]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2009/11/19/have-digital-and-social-media-leveled-the-marketing-playing-field-so-much-that-scale-is-losing-its-power/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Coke initiates biggest global social media project in advertising history: Coke initiates biggest global social media project in advertising history!</title>
		<link>http://www.thesocializers.com/blog/2009/11/19/coke-initiates-biggest-global-social-media-project-in-advertising-history-coke-initiates-biggest-global-social-media-project-in-advertising-history/</link>
		<comments>http://www.thesocializers.com/blog/2009/11/19/coke-initiates-biggest-global-social-media-project-in-advertising-history-coke-initiates-biggest-global-social-media-project-in-advertising-history/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 09:14:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Agencies and Social Media Marketing]]></category>
		<category><![CDATA[social media news]]></category>
		<category><![CDATA[ad agencies smm]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[company social networks]]></category>
		<category><![CDATA[enterprise level social media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monetization and social media]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media teams]]></category>
		<category><![CDATA[the socializers]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=153</guid>
		<description><![CDATA[Check out Coke&#8217;s Expedition206! Wow! Tweet This Post]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2009/11/19/coke-initiates-biggest-global-social-media-project-in-advertising-history-coke-initiates-biggest-global-social-media-project-in-advertising-history/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Digital Agencies Are Indeed Ready to Lead</title>
		<link>http://www.thesocializers.com/blog/2009/11/12/why-digital-agencies-are-indeed-ready-to-lead/</link>
		<comments>http://www.thesocializers.com/blog/2009/11/12/why-digital-agencies-are-indeed-ready-to-lead/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 19:22:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Agencies and Social Media Marketing]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[digital agencies]]></category>
		<category><![CDATA[FB]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marvin Towler]]></category>
		<category><![CDATA[monetization and social media]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=144</guid>
		<description><![CDATA[Why Digital Agencies Are Indeed Ready to Lead They Understand the Technology, the Speed of Iteration and Analytics By Jacques-Herve Roubert on 11.12.09 @ 10:14 AM at AdAge Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2009 Tribalization of Business Study (more than 400 companies surveyed)</title>
		<link>http://www.thesocializers.com/blog/2009/11/08/2009-tribalization-of-business-study-of-more-than-400-companies/</link>
		<comments>http://www.thesocializers.com/blog/2009/11/08/2009-tribalization-of-business-study-of-more-than-400-companies/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 10:51:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[social media news]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[company social networks]]></category>
		<category><![CDATA[Deloitte LLP]]></category>
		<category><![CDATA[enterprise level social media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Study]]></category>
		<category><![CDATA[the socializers]]></category>
		<category><![CDATA[Tribalization of Business]]></category>
		<category><![CDATA[Tribes]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=139</guid>
		<description><![CDATA[Deloitte LLP’s Technology, Media &#038; Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of [...]]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2009/11/08/2009-tribalization-of-business-study-of-more-than-400-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 10 Social Media Questions Ad Agency Clients are Asking &#8211; a 2009 study</title>
		<link>http://www.thesocializers.com/blog/2009/11/04/the-top-10-social-media-questions-ad-agency-clients-are-asking-a-2009-study/</link>
		<comments>http://www.thesocializers.com/blog/2009/11/04/the-top-10-social-media-questions-ad-agency-clients-are-asking-a-2009-study/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 23:04:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[enterprise level social media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marvin Towler]]></category>
		<category><![CDATA[monetization of social media]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media teams]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=120</guid>
		<description><![CDATA[Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing. &#8230;read more [...]]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2009/11/04/the-top-10-social-media-questions-ad-agency-clients-are-asking-a-2009-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s Big Changes: Action Items for Marketers</title>
		<link>http://www.thesocializers.com/blog/2009/11/03/facebooks-big-changes-action-items-for-marketers/</link>
		<comments>http://www.thesocializers.com/blog/2009/11/03/facebooks-big-changes-action-items-for-marketers/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 20:47:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[social media news]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[enterprise level social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FB]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marie Langhout]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marvin Towler]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[monetization and social media]]></category>
		<category><![CDATA[monetization of social media]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=115</guid>
		<description><![CDATA[Facebook&#8217;s Big Changes: Action Items for Marketers Social-Media Site Streamlines Apps Before Fanning Across the Web Facebook&#8217;s latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers. In a rare move for [...]]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2009/11/03/facebooks-big-changes-action-items-for-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How agencies are integrating social media services into their operations</title>
		<link>http://www.thesocializers.com/blog/2009/08/20/how-agencies-are-integrating-social-media-services-into-their-operations/</link>
		<comments>http://www.thesocializers.com/blog/2009/08/20/how-agencies-are-integrating-social-media-services-into-their-operations/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:48:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[social media news]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media teams]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=42</guid>
		<description><![CDATA[AdvertisingAge has been exploring how various agencies are integrating social media services into their operations. Some like Edelmen have hired inhouse social media teams; others, like BBDO are using young mentors to teach all their executives how to Facebook, Blog, twitter, and otherwise function and think like authentic socail media players. Doug Checkeris, CEO of [...]]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2009/08/20/how-agencies-are-integrating-social-media-services-into-their-operations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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