The Socializers
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Posts Tagged ‘ Facebook ’

ON CRISIS – THE PRESENT MOMENT FOR MANY: An individual has a choice in the face of crisis to either flourish and create OR to diminish and criticize. This is also true for a family, a community, a nation, and a continent. The people who are moving forward in country like Greece have chosen to create, have chosen to flourish, have chosen to put aside griping and whining and blaming and to take their best skills and apply these skills to what is directly in front of them.

ON THE HEART VALUE OF SOCIAL NETWORKS: One of the greatest lessons in life is that family and friends and community are more powerful than all of the money in the world. That’s the value of tight knit and vital, living social networks….the people. It’s not about identifying the next sucker. It’s about reaching out to the hand next to yours in the circle of life and offering a smile across the circle to the ones who are most in need. We’ve all got gifts to give. And these are unique. So go today and just give your gift, without fear and without anxiety. Someone holding your hand and someone in eyesight will get it and will be grateful. And that’s the basis of true and powerful social networking.

FACEBOOK – A HEART-BASED IPO – THE WORLD’S FIRST: Do you really think that another fancy program on how to glean every last cent from consumers is the right direction for an organization like Facebook or Google? No way!! In fact, a truly powerful IPO from Facebook is where everyone gets one share for every friend they have, every group they follow, every like they’ve ever clicked, every comment they’ve ever made. We, the humans of this planet, created this network together. And we, the humans of this planet, deserve a return on that investment of our time, of our extremely personal information, of our memories, of our images and of our deepest longings, fears and stories. When that happens at the Facebook IPO, then our species will have transcended the previous and defunct financial models. And we will have entered an age un-imagined.

A story within a story, also rendered story-within-a-story, is a literary device in which one narrative is presented during the action of another narrative. Mise en abyme is the French term for a similar literary device (also referring to the practice in heraldry of placing the image of a small shield on a larger shield).

In Wikipedia, it is written that a story within a story (“mise en abyme”) can be used in novels, short stories, plays, television programs, films, poems, songs, and philosophical essays. But I argue that such artistic devices may be used in our real fleshly lives as a means of discovery, innovation and evolution. And I propose that digital social accounts like Facebook contain nested stories, all of which are doorways into alternative experiences or possible existences…a living fabric of “mise en abyme” that you have assembled for any purpose under the sun…

For more on the device “Story within a story” see the Wikipedia entry here: http://en.wikipedia.org/wiki/Story_within_a_story

Peter Ecomomides of FelixBNI tells a story of his neighborhood market to illustrate how everything has changed & nothing has changed. Peter talks about conceiving creative & human ways to interact with customers. Applying common sense marketing to social tools (Social Monitoring Tools) & social networks (The World Wide Mind). The importance of adapting social technologies to ways humans have always spent time is vital. We gossip, watch movies, check out photos, listen to music, check the news. The most successful social networks, apps and tools are digital software that serve timeless human actions. This is the beauty of what Mr. Economides recognizes in his statement about “getting back to social”. He acknowledges that social objects – tweets, status updates, photos posted to Flickr, video posted to YouTube, ARE the medium. Mr. Economides writes, “Twitter is not a medium. Your tweets are the medium. Your blog, your Facebook page, etc.”

AN EXCLUSIVE INTERVIEW WITH MR. PETER ECONOMIDES OF FELIXBNI

ON CHANGE: You’ve emphasized that “everything has changed and nothing has changed”. What are your thoughts on that today and why is this an important message for those getting into marketing via social networks?

Everyone in marketing was educated BDSM – Before the Development of Social Media. And the marketing we learned was focused on the Broadcast Economy. Mass media. Mass retailing. The consumer as a demographic number.

Social Media has given birth to the Conversation Economy. Massive media which do not broadcast. Messaging has become stream of micro conversations. The consumer now has a highly individual profile.

My point is that this is the way it has always been. Mass, if you think about it, is the aberration. It’s back to village, where conversation and word of mouth rule supreme. It’s just that this time the village is global. And the main road running through it is the internet and social media.

The irony is that the largest medium in the world has taken us back to a world filled with individuals, conversation and word of mouth. But as Gary Vaynerchuk says, it’s “word of mouth on steroids.”

Social media is influencing consumer behaviour way beyond the internet. And this is the most important thing for any marketer to bear in mind. Great marketing rests on powerful consumer insight. And if marketers don’t understand the 360º effect of social media on consumer behaviour, they’re in serious trouble.

I often illustrate this through my local butcher.
I believe that he has the best meat in Athens. Now, I am not an expert. I do not know this, but I believe it. Not because of what he says but because of how he behaves. He does not impress this on me. He expresses it in everything he says and everything he does.
He has not studied marketing. He knows nothing about social media. But he is an insightful human who understands what makes people tick. His reputation has been built entirely on word of mouth. He knows that. And he also knows that his reputation can be ruined by word of mouth. In a flash.

Smart people have always known this. And the best butcher in the village has always behaved like this. Ask your grandmother.

Everything has changed and nothing has changed.

ON TECHNOLOGY AND CONVERSATION: Danny Brown writes, “Every single one of us is connected, from the tech savvy to the Luddite to the in-between. And if we’re all connected, it becomes easier to help. And if we all help each other, maybe there’s just a chance the world might be a better place.” Do you see social technologies as accelerators of helping each other and making the world a better place? What can humans do in the context of social technologies that is different than via telephone, fax machines, and the Pony Express? Is it only about speed or is there something more tactile about social technologies now?

Conversation is the key.
Good conversation is a dialogue that consists of thesis, antithesis and synthesis. In other words, it is dynamic. It moves somewhere. Social media facilitates synthesis in a way that the telephone, fax machine and the Pony Express never could. It’s immediate. It’s massive. And it’s open. It’s like a perpetual town hall debate.

Television? Just thesis. No antithesis. Certainly no synthesis.

ON TWITTER: What is Twitter and why do you use it?

Twitter’s a cocktail party where you are free to drop into a conversation, plant a seed, pick a fruit, shape a thought, learn, share, contribute … and move on to the next conversation. Thesis, antithesis, synthesis.

Twitter is also the most immediate news source on the planet. I witnessed the Egyptian Revolution earlier this year by switching between Twitter and Al Jazeera on my iPad. I was in Tahrir Square through Twitter. Picking up news and personal drama. And I’d see the images a little later on Al Jazeera. No other medium could have done that for me.

The evening news? Forget about it!

ON FACEBOOK: Why have so many people flocked to Facebook?

A market is always built on a great product.
And I think Facebook is a great product.
Easy. Intuitive. Lots of ways to share. And, importantly, lots of reward through the Like button.

But there are a lot of great products out there which do not succeed ….
Facebook’s initial appeal was to the high school and college crowd. Important influencers of the older crowd. Facebook crossed the chasm into mainstream through kids. And once they had the critical mass, the network effect kicked in. One billion users by the end of 2011 … remarkable. But that;’s the network effect in action.

Facebook has played an important role as most people’s first step into social media. But it runs the risk of becoming the “low rent district” of the internet.

EXPLAINING SOCIAL TECHNOLOGY TO GRANDMA: How on earth do you explain social technologies and social networks to grandma? Or the crustiest of CEOs?

Back to the village! And back to my butcher story.

You’ve seen many approaches to marketing over the years. What are two of your favorite campaigns, in the past or now? What could social technology and social networks facilitate that maybe would have been tougher in the past?

I’d rather talk about great brands.
Because a campaign is just a stage in the life of a brand.

Every category has a protagonist brand.
And it should be the ambition of every brand to be the protagonist of its category.
Think of a soft drink. Coca-Cola?
The Coca-Cola of vodka?
The Absolut of computers?
The Apple of beer? The Heineken of sports shoes? The Nike of coffee shops?

Starbucks hardly advertises. But look at the quality of the conversation it has with its customers. In everything it says. And everything it does. Everything communicates.

Starbucks knows what its “Starbucksness” is all about. And so does every barista who works there. That’s the key to a great brand. Consistent behaviour throughout the organization. In everything it says and does.

Great brands have always understood the conversation. Great brands have always understood that they sell product to individuals and not to numbers. Great brands have always “got” what the social media experts are preaching. Nothing is new.

Naturally, social media open up new opportunities to connect with consumers through thesis, antithesis and synthesis. I wonder about the future of consumer research …..

ON GREECE: You have lived all over the world – in New York, Mexico City, Hong Kong, Johanessburg, Athens. You’ve marketed huge brands like Apple and Coca-Cola. You’ve been in leadership at major ad agencies like McCann and also done your own thing. Now you live in Athens, Greece. What is happening in Greece right now and how can OR are social networks play(ing) a part in this?

There’s a huge conversation going on on Twitter, revolving around current events in Greece. Also a number of great forums on Facebook. But I don’t see much traction. I am working on a public forum in the style of Quora which I hope to launch soon.

GREEK FAVORITES: Who is your favorite Greek musician? Film director? Playwright? Journalist?

Konstantinos Beta (http://www.youtube.com/watch?v=oiuSbj-PrvA)
Costa-Gavras (http://en.wikipedia.org/wiki/Costa-Gavras)
Dimitris Papaioannou (http://en.wikipedia.org/wiki/Dimitris_Papaioannou)
Alexis Papahelas (http://en.wikipedia.org/wiki/Alexis_Papahelas)

Find more on Peter Economides at FelixBNI (http://www.felixbni.com).

People are moved by stories and drama and hints and clues and discovery. ~Seth Godin

YOUR SOURCE IS A GUIDE: There is a thread of vitality in everyone’s life worth tapping into. It is a stream that has run downhill to you from a great river teeming with YOUR KIND. Do what you can to follow that stream to the river and then devote your life to discovering the river’s source. It is this SOURCE that the human soul seeks MORE than anything else for it holds answers to ALL of our most personal questions (most of which DO NOT even have words).

I would argue that one’s passion IS a powerful resource in facing the world’s winds and waves. ACTION STEP: Discover the tribe around YOUR SOURCE through simple keywords used in the Facebook search window. You will find friends, discussions and groups oriented around YOUR passion immediately upon pushing SUBMIT. Here’s more on how to do this.

BIG BRANDS WILL PAY YOU FOR YOUR STORY: We live in a renaissance period of self-discovery through story. Robert McKee, the author of Story (one of THE best books for screenwriters on the planet!), writes, “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” I would submit to the reader that over the course of the last year YOU have written a fantastic STORY through your Facebook status field, Twitter field and YouTube Channel (if you don’t have one, get one!) And I would suggest to you that there is TREMENDOUS value in this story for you and your tribes!

The next big revolution is YOU making money on advertising for BIG BRANDS who spot your channel and want to advertise to your 100′s of millions of subscribers!!!) ACTION STEP: The arrival of big money to invisible, yet super-creative, storytellers revolutionizes the publishing and media industry big time! Watch how YouTube and GoogleTV effectively pull this off over the next 12-48 months. Set up your YouTube channel today and research GoogleTV.

SEE YOUR BIGGEST CRITICS AS YOUR GREATEST ALLIES: Behind the scenes of Facebook, Twitter and YouTube, there are bean-counters who are interested in the big numbers BUT do they understand or want to understand the dynamics of story and how to weave a tale that wraps even the most pessimistic person into a tale of romance.

Discovering the power of story and the formulas that work on the heart and emotion has been an activity for years in the entertainment industry and in the marketing world. On a human level, stories save lives every day and the advent of social networks/ platforms for telling collective stories allows humanity to transform curmudgeons, pessimists and naysayers into enthusiastic communicators of their passion. I would add that the greatest Critics are my favorite allies for their ability to see through a story to its heart. It has been said that the Optimist created the airplane and Pessimist created the parachute. ACTION STEP: Write down who your greatest critics are and what they say about your creative actions in the world. Then write down how these critiques help you refine your offering.

THE ARABIAN NIGHTS METAPHOR: Perhaps one of the greatest examples in literature of a story wherein the storyteller transformed her audience is that of Scheherazade in The Arabian Nights.

The main frame story concerns a Persian king and his new bride. He is shocked to discover that his brother’s wife is unfaithful; discovering his own wife’s infidelity has been even more flagrant, he has her executed: but in his bitterness and grief decides that all women are the same. The king, Shahryar, begins to marry a succession of virgins only to execute each one the next morning, before she has a chance to dishonour him. Eventually the vizier, whose duty it is to provide them, cannot find any more virgins. Scheherazade, the vizier’s daughter, offers herself as the next bride and her father reluctantly agrees. On the night of their marriage, Scheherazade begins to tell the king a tale, but does not end it. The king is thus forced to postpone her execution in order to hear the conclusion. The next night, as soon as she finishes the tale, she begins (and only begins) a new one, and the king, eager to hear the conclusion, postpones her execution once again.

So it goes on for 1,001 nights.

The tales vary widely: they include historical tales, love stories, tragedies, comedies, poems, burlesques and various forms of erotica. Numerous stories depict djinn, magicians, and legendary places, which are often intermingled with real people and geography, not always rationally; common protagonists include the historical caliph Harun al-Rashid, his vizier, Ja’far al-Barmaki, and his alleged court poet Abu Nuwas, despite the fact that these figures lived some 200 years after the fall of the Sassanid Empire in which the frame tale of Scheherazade is set. Sometimes a character in Scheherazade’s tale will begin telling other characters a story of his own, and that story may have another one told within it, resulting in a richly layered narrative texture. (SOURCE)

YOUR 1,001 NIGHTS: The complexity of the Arabian Nights is a fantastic image of the complexity in social networks. Our stories have stories within stories and nowhere is this more evident as one travels the thread of comments on a Facebook image, a blogpost or a YouTube video. Every comment has the potential through a link to carry one into an entirely new story and so on.

Communities like StumbleUpon are another fantastic example of the “babushka effect” of the Internet. At StumbleUpon, one may enter a variety of keywords and then get link suggestions that lead to further suggestions and so on. Creating a tale from your discoveries on the internet, from mashing up the various universes you visit and personalities you meet on this journey creates value for you and your tribe. I would submit that your Facebook wall itself IS just one place to read your story of the past 1,001 nights. I would also suggest that it contains valuable medicine for transforming whatever you feels threatens you.ACTION:Write down what one year of Facebook statuses or Tweets tell you about yourself. What is the MOST consistent message you are telling yourself OVER AND OVER AGAIN through these fields?

FUNDING YOUR STORY: There are so many options now for finding funding from YOUR donors, Venture Capital that loves YOUR content and from YOUR tribe. Start with the fantastic tool Kickstarter! Check out the ultimate Crowdsourcing wiki here.

“If they turn on advanced search tools, this can threaten Google.com. All this social aggregated content will yield a powerful database of what you and your friends like, the precursor to customized web experiences and social advertising.” ~ Jeremiah Owyang, an internet analyst with the Altimeter Group

Welcome to the opportunity to create your own planet. Starting with your Facebook page and then adding a Flickr account, a YouTube channel, a SecondLife avatar, a Last.fm channel, a Twitter profile, a StumbleUpon or Digg profile, a WordPress, Tumblr or Blogger blog, you can assemble your own tribe, create your own advertising, monitor the traffic within your world and be its leader. Find intelligence from leading sources. Ready your rocket and leave planet earth for your own planet, fellow Human. Earth is Chalmun’s Cantina. Come and visit when you like, especially when you need a tactile experience with flesh, sand, forest, and fellow friends, easily found through services like MeetUp.

Facebook’s ambition
by ROBERT SCOBLE on APRIL 22, 2010

1. It gets Facebook plastered all over the web. Already Facebook likes are on many many sites and I’d expect to see Facebook’s new social features to show up on at least 30% of the web’s most popular sites within a month.

2. It lets us apply our social graph “fingerprint” to sites we visit. You do this by adding social plugins to your site, which is pretty easy to do.

3. It lets us apply our behavior “fingerprint” to sites we visit. Again, by adding social plugins onto your sites.

4. Facebook gets to study everything we touch now and will bring a much more complete stream back to the mother ship. This lets them build new analytics features for publishers, too, as All Facebook’s Nick O’Neill writes, but now Facebook will have the best data on the web for advertisers to study.

5. Facebook gets us to keep our profile data up to date. Marketer Ed Dale nailed why this is such a big deal.

6. Facebook gets to overlay a commerce system, called Credits, on top of all this. Justin Smith of Inside Facebook writes about that.

7. Facebook has opened up to enable all this stuff to flow back and forth and has removed the 24-hour limitation on storing data gained from its API. This is probably the biggest deal for developers, Inside Facebook writes about that, but they’ve also made their API more granular so that sites can ask for, and get, very specific data instead of getting everything stored on a user. We’ll be talking about this for a while, because it actually has good implications for privacy.

8. All this new data will enable Facebook to build new kinds of search experiences, as All Facebook hints at in a post where they say Facebook is trying to build a version fo the semantic web. Search Engine Land goes further in detail about what these changes will mean.

9. It lets Facebook minimize the need for a “public” fan page, like mine. Inside Facebook explains more in detail why this is true. Mostly because they’ll spit all those bits over onto my blog, if I add the code to my blog (which I’m pretty sure I will).

10. Finally a stream of focused bits for the people who are actually visiting your page can be pushed back out to you, as Inside Facebook demonstrates.

11. They made the API much simpler and shipped a powerful graph API so more developers can build apps for Facebook (this has been one of the advantages of Twitter, for instance, because Twitter’s API was simple to figure out). Heck, you can even hit it from a web browser to see what it returns. Here is what it returns for http://graph.facebook.com/scobleizer (if you want to try it yourself, just include your Facebook name instead of mine).

(full article, including many great videos of the F8 conference, here)

by Matt Silverman (source)

So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.

But what kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can’t get from your business website? For some insight, let’s check out how some big-name brands have stepped up their engagement by investing a little more TLC into their Facebook presence.

Interactivity

Social networks are not passive, so your Facebook landing page shouldn’t be either. It’s nice to have a great looking “Welcome” splash, but users are going to want to do something when they arrive.

Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. The simple splash image has a link to one of their photo albums where fans can upload pictures of their babies wearing their favorite Gap denim gear.

This kind of campaign provides a wealth of free, user-generated content that displays Gap products, and best of all, the functionality of photo uploading is already built into Facebook — no development necessary. This is an interactive idea that any small business could implement.

The Home Depot has built a bit on the shareability of Facebook actions with their DIY Gifts app. From Home Depot’s Fan Page, you can grant the app access to share your gift purchases with the recipient and your friends. While this approach may not work for everyone, it’s a step toward increasing consumer visibility on Facebook — a growing trend.

A Full Website Experience Within Facebook

Some companies go all out when it comes to their Facebook presence, integrating fully fledged mini-websites right into their Fan Pages. Adidas sneakers is a good example. They’ve added a multimedia content hub under the tab “Your Area” that offers photos, videos, and events based on your region. The site is built entirely in Flash and isn’t all that interactive, but it offers a rich media experience without ever leaving the boundaries of Facebook.

Dell’s Design Studio page is another example of a full-tilt Flash site inside Facebook. This one lets you browse and tweak custom artwork for your new laptop before linking you over to the corporate site to complete the purchase. You can also share your design choices with friends, all without connecting a single Facebook app to your account.

Deals!

The key to Facebook, and any social network, is to keep pushing out content that your fans are interested in. Many businesses do a great job keeping their fans apprised of deals and discounts through status updates.

Another great way to keep content fresh and visual within Facebook is to promote special offers on a custom tab. This may be something new visitors see when they land on your Fan Page, or a rich destination you can link back to in a post.

Walgreens does it very simply. Their landing page is a nice branded splash image that simply touts their “Exclusive Offers for Our Facebook Fans.” Their promotions are in their updates, but this simple, static custom page encourages users to become fans without any bells or whistles. They leave the deals to the built-in functionality of Facebook, and your business can too.

By simply changing the image on your custom page, you can call attention to a new product or promotion that your fans will see whenever they land there. It’s an easy way to keep your page looking fresh, in addition to regular updates.

Conclusion

These examples have been built for large companies that probably have more web development resources than the average small business. But if you’re serious about your commitment to Facebook engagement, consider taking some inspiration from these examples and exploring the possibilities that custom pages and apps can offer your business.

Minister reacts to Facebook expulsion

Education Minister Anna Diamantopoulou attempted yesterday to defuse a row that has broken out over the expulsion of a junior high school pupil who criticized her principal on the Internet, although the government official accepted that Greece needs to update its laws to deal with such incidents.

Diamantopoulou issued a statement after the girl, who was not named, was forced to leave her school in Hania, Crete, after starting a page on the Facebook social networking site under the title “I hate the principal at Chrysopigi [high school].”

“The need for young people to express themselves and to vent their feelings is not only a given but is something that should be encouraged,” said Diamantopoulou. “But this should happen within a framework of respect for people and the smooth running of schools.”

The minister chose her words carefully after an apparent groundswell of support for the expelled teenager both in the media and on the Internet. Following the announcement of the girl’s dismissal on Thursday, another Facebook page was launched, this time demanding that she be readmitted to Chrysopigi school. By last night, the page had close to 10,000 members.

This came after the Hania school inspector, Nikos Vestakis, said that the school should have invited the pupil and her parents for talks and not expelled her.

Diamantopoulou did not indicate whether she thought the school was right to dismiss the teenager but made it clear that Greece needs to update its laws to keep up with technology. “The rapid developments in technology and in communication and the need to modernize our rules mean that we have to approach new challenges with seriousness and responsibility.”

(source)

Marian Salzman travels the world spotting media trends. The top futurologist gives her predictions on how we’ll live and work in 2010.

By Ian Burrell

You have to hand it to Marian Salzman. For someone known internationally as a media futurist it takes some self-confidence to confess that you thought Facebook was just a pointless student fad, and that your initial reaction to Twitter was that it was “a ridiculous thing”.

But Salzman, writer, advertising executive, global public relations guru, has every faith in her judgement, having spent her career spotting trends invisible to most of us until she gave them a name. She is the author of books with titles such as Next, Now and Buzz and The Future of Men and has championed such new breeds as the “Wigger” (suburban whites infatuated with black urban culture) and the “Metrosexual” (the sensitive, city-dwelling modern male).

(read more)

Despite Facebook privacy changes and serious cases of Twitter Fail Whale, social media use has increased astronomically since this time last year: During December 2009, global users spent an average of five hours on social networking sites, up from three hours in December 2008. That’s an 82% increase.

Nielsen just released a report on its blog detailing increased social media use, and the results are impressive, while not exactly shocking. Some highlights:

- Social networking sites are the most popular online destinations globally (based on the amount of time people spent there in December), with games and instant messaging coming in second and third, respectively. (Side note: As gaming becomes more popular on sites like Facebook, it will be interesting to see how this affects time spent.) (read more)

7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

by Sarah Caminker

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, HP
Joshua Karpf: Digital Communication Manager, PepsiCo
David Patton: VP & EIC, Waggener Edstrom Worldwide
Brian Kenny: CMO & CCO, Harvard Business School
Lynn Mann: Director of External Communications, Michelin
Richard Pesce: Social Media & Digital Communications, Sprint
Michael DiLorenzo: Director of Corporate Communications, National Hockey League

They all stressed the importance of not seeing social media as a separate entity, rather viewing it as an integrated part of your marketing, branding and customer service. The list below details the top 7 takeaways that were discussed during the seminar.

*Note #BDI stands for Business Development Institute and is the event’s hashtag on Twitter that you can search for real-time insight from attendees.

1. Technology is NOT Social. People Are!
Twitter, Facebook, Youtube and other social media sites are just tools. They are only *SOCIAL* if you engage and interact with people on them. Technology is great, but it is about the relationships. Note: these tools are intended for two-way communication and not as a megaphone for your next sales pitch.

2. Feeding the Beast: An Insatiable Appetite for Content
The beauty of the social mediasphere is that anyone can publish, edit or distribute content. We are going through a renaissance of how consumption of information and content is being managed and distributed. Social media has enabled a constant mobility meaning that people expect to receive information 24/7. There is a never-ending hunger for quality content, hence the expression “feeding the beast.”

3. The Era of the Advocate
Mass communication is dead, rather it’s about building personal connections with consumers. The more you serve and support your customers, the more likely they are to recommend your brand to their network (both offline and online). It’s more credible to have an outsider toot your own horn than to have the CMO do it. Remember to thank your “advocates” and make sure they know you appreciate them taking the time to support you and your brand.

4. Digital Newsrooms Are No Longer a Resource For Just the Media
We’re all content creators, and it’s unrealistic to assume that journalists are the only ones seeing your content. Company and industry news needs to be integrated, aggregated and curated for a broader audience. Press releases are just the tip of the iceberg. Begin incorporating multimedia like podcasts and videos and re-purpose content (in the form of white papers, E-books, articles) to tell your story.

5. Transparency and Authenticity is the Only Way to Go
Whether you’re a small business owner, entrepreneur or marketing professional you must communicate who you are, what you do and who you serve right off the bat. It’s also critical that you are upfront and transparent about the content and advice you are giving. If not, people will see right through you, run screaming in the other direction and land on your competitor’s virtual doorstep.

6. Social Media as a Listening Tool to Feed Innovation
Take a step back and listen. Whether that’s monitoring a dialogue on Twitter, following a blogger in your industry to see what conversation they’re sparking or hosting a focus group, you never know when you might get the next big break from just LISTENING to your fans/customers. The #NHLTweetUp is a perfect example. Guess how they got that idea??? By listening to their followers on Twitter! Bottom Line…. Stop, Look and Listen. Then Respond.

7. Crossover From Online to Face-to-Face
Twitter and Facebook are excellent relationship building tools, but there’s something to say about in-person communication that makes that connection even stronger. Take the time to go to industry events, conferences and networking groups to put a face to the avatar. On the business end of the stick, host tweet-ups in different cities, so your can connect with your followers.

I’m interested to hear your feedback and any trends/topics you think could be added to this list. …read more

Facebook Memology: Top Status Trends of 2009

http://www.thesocializers.com/eHoliday_Oct_2009.pdf

Facebook’s Big Changes: Action Items for Marketers
Social-Media Site Streamlines Apps Before Fanning Across the Web

Facebook’s latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.

In a rare move for any company, Facebook not only announced what changes will take place, but it publicly offered a timeline for when it will happen. Of course, the timeline may shift, and some specifics have yet to be ironed out — I’ve found in consulting both with Facebook executives and analysts covering the announcements that, many of the details aren’t yet known and a number of important questions cannot yet be fully answered. However, marketers should still appreciate the wealth of information Facebook has provided on these changes, including a gallery of screen shots. …Read more

http://siteanalytics.compete.com/facebook.com+twitter.com/

Charles Nelson, president of Sprinkles Cupcakes, doesn’t have a Facebook profile. Nelson, who works seven days a week, has no time for chatting online with Facebook friends.

But Nelson is logged on to Facebook all the time. That’s because more than 70,000 people have declared themselves fans of Sprinkles’ Facebook page, which is at facebook.com/sprinkles.

Each day on the site, Sprinkles announces a secret word, such as “ganache” or “bunny,” and the first 25 or 50 people to show up at any of its five stores around the country and whisper that word get a free cupcake.

“On Facebook, we can ask our customers what’s the next location they want,” Nelson said. “What do they think of our next flavor? It’s an amazing way to communicate with our fans.”

Facebook is not just for friends anymore. The free social networking site — blocked in some workplaces as a potential time-waster — is increasingly becoming an inexpensive marketing tool for small businesses.

Sprinkles is among a growing number of small businesses taking advantage of a relatively new program on Facebook, one that allows them to claim their name, become visible even to folks who aren’t on the site, and stay in close contact with their customers. The business, in effect, can act like any other person on Facebook, posting status updates and seeing what its fans are doing. …read more here–>

Facebook is clearly on a roll and is knocking on Google’s door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes. …read more

Jane’s video below demonstrates some important possibilities in SMM:

1. If you have a niche, begin marketing to it via short, punchy, informative videos NOW.
2. Don’t wait to get it perfect. You are already an “expert” in something. Get yourself out there.

Watch Jane here for inspiration: http://bit.ly/video_converts_to_fans

http://bit.ly/facebook_best_source_traffic

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