WHAT IS SOCIAL BUSINESS INTELLIGENCE: The basic concept behind the term “social intelligence” is to derive customer, competitive and market intelligence via data scanned in social networks, such as Twitter, Facebook and LinkedIn.
THE NET RESULT OF A SOCIAL BUSINESS INTELLIGENCE PROJECT (WHAT YOU GET FROM A S.I. PROJECT): The value of a social intelligence project is manifold, including the following benefits:
• discovery of warm leads related to psychographics and demographics from a customer’s current database.
• discovery of current trends and developments in a market sector that could lead to product/service innovation.
• discovery of a competitor’s activities that may aid one’s sales efforts.
• discovery of what your customers talk about, leading to product/service innovation and changes in marketing/sales strategy/tactics.
• discovery of new regions where your product/service is being discussed and your competitors are making money.
• discovery of upcoming events where you could generate awareness and sales.
• discovery of new pools of customers in digital networks. You may not have been aware of these pools of customers and their interests.
• discovery of conversations that social marketers and community managers can enter and utilize for higher brand awareness and sales.
• discovery of vendors and employees via professional networks like LinkedIn or the European Women’s Professional Network.
HOW TO PERFORM SOCIAL BUSINESS INTELLIGENCE:
WHO: Gathering social intelligence is best performed by someone trained in research. Although a great amount of data may be aggregated automatically during a social intelligence project, it takes a human being to segment and make sense of this data and create insights related to the data.
HOW: There are many tools used to gather social data. Some of the best are expensive and require additional training to master. One of the best ways for a novice to begin is to use Twitter and LinkedIn. After setting up accounts in both social properties, use the free tool Listorious to research lists of influencers surrounding specific keywords in Twitter. Be sure to sign up for an Executive Account in LinkedIn so you can use all of the features in the Advanced Search tool.
WHICH TOOLS: More advanced social intelligence tools include Radian6, Sysomos, BrandWatch, PeopleBrowsr, Crimson Hexagon, Recorded Future and Trackur. A comprehensive list of these and other social intelligence tools may be found here.
The efficiencies of particular tech communities, consciousness-communities and VC communities must now be applied to most governments and many aging industrialist-minded corporations (which seem to be guided more by nepotism and cronyism than intellect and foresight). A massive cultural “vacuum-cleaning” must now take place. Gen-Y is alive and kicking and we need the guidance of very particular classy, wise BabyBoomers as part of the revolution that we (humanity) can pull off “overnight”.
A COLLECTIVE REALIZATION: Humanity is collectively facing James Hillman’s dilemma in The Soul’s Code, where he says, “I can no longer be sure whether the psyche is in me or whether I’m in the psyche…” The national and personal borders that were so vital to identity are increasingly tested by swiftly advancing uncertainties. At the core is a mass realization by a culture engrossed in materialistic pursuit that perhaps, just maybe, something more is afoot.
“All great civilizations when they were flourishing had a living myth,” Marie-Louise von Franz (in above video clip on her work with Carl Jung).
The most popular films and books are stories centered around beings that have entered human experience from another realm. One only need look at the highest grossing films and bestseller lists to see that humanity yearns to be in touch with powers known by our forebears. Individuals want the pinnacle of Maslow’s pyramid and want it now. Our passage collectively will be via an alchemical and very hot journey, characterized by every emotion and, hopefully, resulting in a catharsis that leaves a handful of enlightened forefathers for successive generations. We will not fly to other galaxies until we plumb the very depths of our own collective memory and discover the wealth of psychological wisdom there.
So we are engaged in some collective projects now:
PROJECT #1: NO BORDERS – HUMANITY MIXES TOGETHER FULLY: The first project that is important in all of this is already well underway. The Internet has established itself as a borderless region, unbounded by national, religious and political obstacles. It has also sprung physical arms and legs, as evidenced in the swift overthrow of governments, politicians and other oppressors. VALUE: We advance beyond rigid religious systems that limit momentum and are violent to individuals, communities and other cultures. We overcome arrogance, ignorance and fundamentalism. There is more than one way to be a human. We are everything AND unique, all at once. In this way, we benefit from the cultural wisdom of others AND weave a powerful enough garment to absorb the heat of successive stages of an alchemical initiatory process. SAMPLE PROJECT: Can humans finalize the globalization of the planet WHILE retaining the unique, delicate and rich spiritual eco-systems of various regions? Can this unified world then identify and achieve collectively desired outcomes? Over and over again?
PROJECT #2: A GLOBAL MEDIUM & DELIVERY PLATFORM FOR ALL: The next project is also well underway, in the form of social networks and the myriad devices that social content populates. EXAMPLE:The World Wide Mind and THE Conversation Prism are perfect examples of how this rainbow wheel of social properties is animated by and animates human action. VALUE: Streamlining data analysis and action platforms facilitates achievement of the sample project above, namely collective action BY THE GLOBAL COMMUNITY toward COLLECTIVELY IDENTIFIED GOALS.
PROJECT #3: SUBMARINES INTO THE INTERIOR OF THE COLLECTIVE PSYCHE: The third project is just beginning. Via sophisticated data-mining solutions like PeopleBrowsr, Radian6 and others, as well as a deep understanding of social and human psychology, organizations are plumbing the depth of the collective unconscious.
Carolyn Kaufman describes Jung’s concept: “The collective unconscious is like psychic DNA: it contains “inherited” psychic material that links us not only to other humans in the present but also to our ancestors from the past. According to Jung’s theory, though each of us appears to function independently, in actuality we’re all tapped into the same global mind.”
Nikos Kazantzakis identifies the importance and value of being aware of the collective unconscious, “Myriad invisible hands hold your hands and direct them. When you rise in anger, a great-grandfather froths at your mouth; when you make love, an ancestral caveman growls with lust; when you sleep, tombs open in your memory till your skull brims with ghosts.”
VALUE: The goal of launching missions into the collective unconscious is that we discover what we have forgotten and link this to what we have invented IN ORDER TO reach what we desire.
PLUMBING THE COLLECTIVE UNCONSCIOUS FOR WISDOM: Again, humanity is collectively facing Hillman’s dilemma in The Soul’s Code, where he says, “I can no longer be sure whether the psyche is in me or whether I’m in the psyche…” Immersive mediums of expression and relationship like social networks clue us into deeper mysteries that CAN BE PLUMBED now and then turned into vehicles for going even deeper into our collective unconscious in search of wisdom, forgotten truth and stories. These in turn feed our evolution like nothing else can. In the old tribes, a teenage boy would undergo a ritual that threatened his life. Upon passing through, he had earned the right to sit around the fire with the men, to hunt with them and to enjoy the pleasures of women and family.
Our planet is undergoing such an initiation now, passing from fear and oppression INTO an era typified by simple technologies that resolve timeless human problems. The storyteller Michael Meade has said, “As nature rattles and culture unravels, mythic imagination tries to return to the world, for endings and beginnings are particularly mythic…myth makes meaning and helps a person find the meaningful path through life.”
Again, we will not fly to other galaxies until we plumb the very depths of our own collective memory and discover the wealth of psychological wisdom there. Do you have a different historical timeline that you like? “To keep the future open to all potentials, alternatives and dissenting possibilities, it is necessary to envisage alternative futures from different civilisational and cultural perspectives.” (Sardar) It may be the only way to get free of the “fate” and “karma” that previous generations are so deeply in love with. We do not need to have an apocalypse just because such a weight of humanity yearned for it…there are other optional endings. Cultivating a Choose Your Own Adventure approach is vital to survival at this point.
“We have the conversations now…we don’t need Nielsen…we don’t really even need some of these deep analytics anymore…we have the conversations” ~Jodee Rich, CEO, PeopleBrowsr
“You need someone who can read into the data and say “this is telling me…” @richmeyer
“There are way too many analytic solutions out there & not enough people to analyze the data and turn it into action.” @richmeyer
“Organizations need individuals/teams within to leverage analytics into actionable items that can help meet brand objectives.” @richmeyer
“A “spot-on” CSV of 100 Key Influencers w/social links + a summation of these Influencers’ latest messages/social objects + a graph of who follows them and who they follow.” @Nat_Hansen
“We helped (this brand) find 10,000 followers who REALLY loved them and their click through rate went up significantly…it (stories, conversations, and numbers) absolutely become dollars when it becomes what people are really thinking about us.” ~Jodee Rich, CEO, PeopleBrowsr
MANAGERS AT AD AGENCIES ARE MORE INTERESTED IN THEIR BUSINESS MODEL & MONEY VS. HOW PEOPLE FEEL: Putting a brand-oriented organization like an ad agency in charge of nurturing a community of people within social networks is a mistake. An ad agency’s business model is based on revenues earned from media. They create broadcast messaging for broadcast media. The growth of vibrant social communities is better done by those from WITHIN those same communities, individuals committed to the core values of whatever that particular circle lives for.
If a community is only nurtured for transactional purposes, its members interact differently than if the community has been formed around a passion, a shared interest. Good content-marketing is informed by deep insights derived from conversation snippets within social networks. And most brands and agencies are not staffed with the right people to discover such insights. They are smart but they are bound to their business model.
The best organization to build a social community consists of those who care about and have “grown up” within that community itself…whether it be the community OF THE BRAND ITSELF or a non-branded community that is GENRE-SPECIFIC (in which a particular brand tends to flourish). Additionally, those familiar with social networks and how to use social technologies are the best to train these community leaders. To sum up: Orient towards those who care about people as the ones to initiate AND grow a community within social networks.
SOCIAL PSYCHOLOGY IS A TOP PRIORITY IN COMMUNITY CREATION: A number of organizations I am working with now in Europe are dealing with this exact issue. The ad agency for these organizations has been in charge of informing the ethos of the customer-facing materials. But now, in both cases, it turns out that the budding communities forming around these brands need leadership and nurturing. And there is no-one managing the brand or on staff at the agency that truly cares about the quality of the community. The PRIMARY discussion is: how many Likes can we get AND how many of those Likes can we turn into dollars or euros? At the outset of growing social communities, such strong focus on growing Likes and turning Likes into dollars/euros can suffocate the organic growth of a circle of people simply coming together to share a common interest or passion. To sum up: Peter Ecomonomides of FelixBNI says, “social psychology is far more important than economics”.
SCALES OF CARE: I remember consulting to a large sales organization years ago in America. I worked with an I/O Psychologist to assess the 100 person staff within the organization as part of an HR project. The study yielded some interesting results. Of particular interest was the psychological make-up of the COO and the Director of Sales. The tests we were using showed, as one scale of measurement, an individual’s care for other humans…that is, how much concern someone had for another person and their feelings/needs. The COO and the Director of Sales scored 1 and 2 respectively on a 100 point scale, with 100 marking deep care for others. To sum up: Do NOT put Directors of Sales or CFOs in charge of policies related to social communities. This is the vicinity of those in Customer Experience and the customer journey.
Choosing Fun in relation to Key Influencers within the Interest Graph can be very effective. Check out this twitter campaign for a cell phone company in Turkey. Brilliant! Thanks to @helena_chari in Athens for turning me on to this!!
BE CUSTOMER-CENTRIC, NOT PRODUCT-CENTRIC: While it is true that not all COOs or Sales Directors globally might score in the same way, this example points to an important issue for those building social communities. Often the decision-makers in the room at enterprise-level organizations are the CFO (who influences the CEO) and leaders from the Sales division. On one level this makes sense since sales is the life-blood of most organizations and the CFO is the “dutch uncle” (ideally) who maintains efficiency and the books. But a CFO and a Director of Sales are NOT the right people to nurture a social community for a brand, nor to dictate how such a community ought to be created and populated. This is best done by individuals who understand customer-service, who care passionately about user-experience and who have a bias towards giving power to the customer in such forums. And that’s why large organizations globally are gearing more resources towards Chief Customer Officers vs. Chief Marketing Officers. See Harvard Business Review article on this subject here AND here.
STAFFING FOR CONVERSATION ANALYSIS: I recently interviewed a large interactive agency in a major European city. I was particularly interested in discovering to what extent the agency analyzed customer data for the purpose of deriving insight. In other words, aside from receiving metrics and analytics from a social monitoring solution, did the agency employ OR contract with individuals who studied conversations by influencers around a brand. And, if so, what training or background did those individuals have. It turned out that the tool the agency was using showed communities around interests related to a brand along with stats on those who occupied the communities BUT the agency had allocated no resources or staffing toward peering into the conversations. To sum up: agencies and brands MUST staff in relation to customer need vs. product need. Social communities are best served by those who understand the human heart.
ANALYSIS OF CONVERSATION AND STORYTELLING: Something very powerful emerges when one knows what others are interested in talking about. Consider for a moment how powerful it would be for that interactive agency to spend time looking at the last 100 tweets/status updates/blog posts/thread comments OF the top 100 online influencers around its customers’ products. And what if the person studying this messaging had a background in psychology, writing psychological assessments and/or in journalism, feature stories. Agencies MUST consider contracting with or employing such people to do exactly this task. The creativity that emerged from the focus groups of old is amplified in potential with so many conversation snippets now discoverable within social networks around ANY topic. A psychologically-aware storyteller who understands the power of mashing-up content IS the individual ALL agencies and brands should be sending headhunters to find. Non-branded Twitter communities created on-the-fly for research purposes can be very powerful scopes for those with a trained eye and a trained heart. To sum up: Agencies and brands MUST hire individuals or contract to organizations who specialize in community and conversation analysis. Storytellers are vital to community conception and creation.
GOOD QUESTIONS TO ASK: Interactive and ad/marketing agencies should be asking themselves the following questions:
1. Are we satisfied with our process for deriving insight, customer intelligence and stories from our current social monitoring solution?
2. How much time are we spending on conversation/community analysis at the outset of social marketing projects? And on-going?
3. Have we considered hiring individuals trained in psychology and journalism to (a) analyze conversations within social communities and (b) create sticky content from the insights derived from these conversations?
4. Have we realized the full potential of non-branded Twitter communities as a valuable resource in gaining customer insight, gaining competitive intelligence and in our storytelling processes?
CONVERSATION INSIGHT AND ANALYSIS AT SLIDESHARE by THE SOCIALIZERS
Research.ly, a solution created by PeopleBrowsr, to create on-fly communities around ANY topic. This is an invaluable tool for market research and social community creation.
Copyblogger – a great resource for those who create content of all kinds.
Oxford Internet Institute Projects – this institute in the UK is deeply interested in the Hows and Whys of the Internet. The research they are doing is fantastic!
The Chief Customer Officer Council – The Chief Customer Officer Council is the first of its kind — a member-led peer-advisory network offering unparalleled insight into the critical issues facing CCOs.
WOMMA – Word of Mouth Marketing Organization – WOMMA is the premiere non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing, both offline and online.
It was an honor to present on Business Intelligence via Social Media Data: Insights and Recommendations at the Boussias Social Media Conference, March 22, 2011. I had a blast working on my presentation with the fabulous artist Ana Foureaux Frazao, who created Guy Kawasaki’s “Enchantment” presentation for SXSW 2011. Her description of the artistic process behind the Greece presentation is fantastic and may be found here: http://bit.ly/axzbism
Business Intelligence via Social Media Data: Insights and Recommendations – PART 1
Business Intelligence via Social Media Data: Insights and Recommendations – PART 2
What if we saw image AS experience? One may use social intelligence tools to discover a community surrounding an image. NOW!
“It helps to regard soul as an active intelligence, forming and plotting each person’s fate. Translators use “plot” to render the ancient Greek word mythos in English. The plots that entangle our souls and draw forth our characters are the great myths. That is why we need a sense of myth and knowledge of different myths to gain insight into our epic struggles, our misalliances, and our tragedies. Myths show the imaginative structures inside our messes, and our human characters can locate themselves against the background of the characters of myth.” ~James Hillman
What if we saw the social networks as a soul-making exercise, one intended to train the human community in depth of experience? What if we saw image AS experience? What if we saw one aspect of our consciousness as follower and one as leader? And what if that leader was like a very clever Market Research Director using social intelligence gathering tools like Research.ly, Sysomos, Radian6 and the like? What if this leader in our psyche was peering into conversations within and deciphering meaning, finding insight and plotting direction?
James Hillman goes on to say, “Character is characters; our nature is a plural complexity, a multiphasic polysemous weave, a bundle, a tangle, a sleeve….I like to imagine a person’s psyche to be like a boardinghouse full of characters. The ones who show up regularly and who habitually follow the house rules may not have met other long-term residents who stay behind closed doors, or who only appear at night. An adequate theory of character must make room for character actors, for the stuntmen and animal handlers, for all the figures who play bit parts and produce unexpected acts. ”
Social monitoring tools give Market Strategists an opportunity to hear the voices within the culture and plot direction for the collective psyche. Ideally, digital engagement offers a bridge to both spiritual AND flesh encounters. Social networks like Meetup.com offer physical engagement with those who share a passion.
Imagine a person dreaming in his bed. He/she lives within a scene. The scene is distant, yet close; powerfully enwrapping the dreamer in another life, another place. We now have the ability to wake up, switch on our laptop and search the collective consciousness/sub-counsciousness using keywords in tools as simple as Google and as complicated as Radian6, Research.ly and Sysomos.
One may use social intelligence tools to discover a community surrounding an image. And within a very short amount of time, one may be with these people in the flesh, in that dream scene in the flesh. This experience, this journey, from image to flesh, from passion to experience, from my tight inner circle to the outer world, IS one of the greatest gifts social networks offer.
James Hillman writes, “The character truest to itself becomes eccentric rather than immovably centered, as Emerson defined the noble character of the hero. At the edge, the certainty of borders gives way. We are more subject to invasions, less able to mobilize defenses, less sure of who we really are, even as we may be perceived by others as a person of character. The dislocation of self from center to indefinite edge merges us more with the world, so that we can feel ‘blest by everything.’ ”
We now live in times when we can “dislocate from center” and be “blest by everything”. That’s the journey of the seeker in social networks. And no set of tools could be more effective than those that search the Interest Graph. Twitter is the Interest Graph, a place where individuals and groups have grouped themselves into lists and are sending out byte-sized messages with links to information related to niches. Jodee Rich, CEO of PeopleBrowsr, has said, “The trend I’m seeing is that the world is evolving from a social graph towards an interest graph.” Susan Etlinger, consultant at Altimeter Group, says, “I see social graphs and interest graphs converging. FOr example, people into fashion conecting online and going to events together.” Etlinger identifies here that movement I referred to earlier concerning the journey from searching online to meeting in the flesh.
When one realizes the potential of powerful social media monitoring solutions to connect one to one’s dream, the world changes dramatically.
1. JOURNAL AND MEDITATE: Spend an hour before bed journalling and meditating on what you want out of life, what you want in your career, what you desire in a relationship.
2. DREAM PREPARATION: Tell yourself prior to sleeping that you will dream about this. Put a journal and pen next to your bed.
3. DREAM RECORDING: Upon having a vivid dream and waking, write down the dream.
5. CREATIVE EXPRESSION AND FLESH CONNECTION: Create a Kickstarter creative project or Meetup flesh-group based on this research AND your own creative process.
”The secret of AI is that the human is the “last mile.” You have to make the final decisions. Search/analytics, tools, etc. can only get you into the right proximity.” ~Tim O’Reilly http://bit.ly/peoplebrowsr_lastmile
Think of an area in which you would like accurate predictions of future events. Now imagine a network of humans and computers that makes predictions in this area –not perfectly, but better than was possible before. And imagine that these predictions get better and better over time as the network learns from its own experience. ~MIT Center for Collective Intelligence
How can people and computers be connected so that-collectively-they act more intelligently than any individuals, groups, or computers have ever done before? ~MIT Center for Collective Intelligence
A single voice, a single sentence, a single video, a single photo now has the potential to influence the entire fabric of humanity via social networks and its tendrils. But what is it that we would want to collectively manifest? What is the experience we would want to collectively actuate? We are unerringly arrowing toward an Omega Point as a collective community and asking our best questions in the process!
The Omega Point is a term coined by the French Jesuit Pierre Teilhard de Chardin to denote the state of the maximum organized complexity (complexity combined with centricity), towards which the universe is evolving.
“Driven by the forces of love, the fragments of the world seek each other so that the world may come to being. This is no metaphor; and it is much more than poetry. Whether as a force or a curvature, the universal gravity of bodies, so striking to us, is merely the reverse or shadow of that which really moves nature. To perceive cosmic energy ‘at the fount’ we must, if there is a within of things, go down into the internal or radial zone of spiritual attractions. Love in all its subtleties is nothing more, and nothing less, than the more or less direct trace marked on the heart of the element by the psychical convergence of the universe upon itself.” ~Pierre Teilhard de Chardin
Again, I ask, what flavoring, what tenor, does humanity want to give its Omega Point? What question do we want to answer?
Asimov writes about The Last Question:
“Matter and energy had ended and with it, space and time. Even AC existed only for the sake of the one last question that it had never answered from the time a half-drunken computer ten trillion years before had asked the question of a computer that was to AC far less than was a man to Man.
All other questions had been answered, and until this last question was answered also, AC might not release his consciousness.
All collected data had come to a final end. Nothing was left to be collected.
But all collected data had yet to be completely correlated and put together in all possible relationships.
A timeless interval was spent in doing that.
And it came to pass that AC learned how to reverse the direction of entropy.
But there was now no man to whom AC might give the answer of the last question. No matter. The answer — by demonstration — would take care of that, too.
For another timeless interval, AC thought how best to do this. Carefully, AC organized the program.
The consciousness of AC encompassed all of what had once been a Universe and brooded over what was now Chaos. Step by step, it must be done.
Real-time social business intelligence provides, amongst other things, (a) the right vantage point(s) to observe the “river of news” from; (b) a scuba-suit to dive INTO the river and scour its depths; (c) an informed assessment/report of volume, content AND context over time; and (d) targeted frequent alerts on specific findings for the sake of staff who have other things to do.
A superior social intelligence report includes, amongst other options, the following sections:
1. FINDINGS AND RECOMMENDATIONS (Should be accompanied by data-rich infographics that distill findings into a digestible format). Here is a PERFECT example of what the a final product would be: http://jess3.com/go-green-go-public/ Includes the classic 5 W’s of Journalism plus a few more, as outlined here:
• WHO? Who was, is and will be involved? We are able to see a vast amount of material in the social properties based on our current CRM databases.
• WHAT? What happened in the past, present and future? Yes, the future! With tools like Recorded Future, we can refine our knowledge of what is coming up around any vertical or entity.
• WHERE? Where did it take place in the past, Where is it taking place now and where will it take place in the future?
• WHEN? When did it take place in the past, when is taking place NOW, and when will it take place in the future? We can map this very precisely now.
• WHY? Why did it happen? Why is it happening NOW and Why COULD it happen in the future? This has A LOT to do with accurate contextual and sentiment analysis. Temporal Analytics play a part in future analysis. We also get to prove our campaign idea(s) BASED upon both quantitative AND qualitative measures here.
• HOW? How did it happen in the past, how is happening now, and how will it happen in the future?
• Is it WORTHWHILE intelligence? There’s a LOT of junk out there. Filtering out the wheat from the chaff is an essential aspect of our work. Does the content fit in the context we expected or would like to know about.
• What’s the WOW! factor? How much buzz is this keyword or that entity gaining.
• Develop ACTIONABLE items from the intelligence. Single, punchy commands about what, where, when, why and to whom one MUST message.
• GET SOCIAL! Foster AND WEAVE community with the intelligence.
• ON-GOING: Outline a plan for responsible and consistent follow-up and on-going intelligence gathering that dynamically moves WITH the brand, product/service.
2. IDENTIFY YOUR SOURCES AND METHODOLOGYfor the report as a best practice.
3. PROVIDE RANKED KEYWORD DATA SETS Be sure to include data from Google and Alexa here, as well as other important historical and current data from social property insight/analytic panels.
4. IDENTIFY INFLUENCERS WITH REACH + AMBASSADOR ARCHETYPES (These are suggestions of candidates that represent ideal Community Managers or Brand Ambassadors for a brand/product/service).
5. SHOW SEASONALITY OF PRODUCT/SERVICE (When is the BEST time of year for the various messagings about your product/service?).
6. SHOW TIME OF DAY PRODUCT IS DISCUSSED IN GENERAL IN THE SOCIAL PROPERTIES (When is the BEST time of day for the various messagings about your product/service?)
7. ASSEMBLE REAL TIME BUZZ PANELS (Your view into the “river of news”) One format would be like THIS: http://bit.ly/real_time_buzz
8. CREATE A COMPARISON of size of clusters/categories of conversations around specific product/service features.
Μερικές φορές χρειάζεται κάποιος άλλος να σου πει πόσο σπουδαίος είσαι για να το καταλάβεις. Αυτό το κείμενο με έκανε να ξαναγαπήσω την Ελλάδα. Thank you, Nathaniel Hansen!
Elena Kappa Radio Star
“Nathaniel and I have worked on joint client accounts for online marketing and web deployment. He has always been extremely responsive and constructive when working on ways to solve the needs of our clients. The marketing approach he used to create a website for the latest client markedly increased the stickiness of the website, doubling the amount of time visitors spent on the site.”
“Partnering with Nathaniel Hansen has been one of the most lucrative business decisions for my organization. Nathaniel understands the art and science of internet marketing, is a social media guru, and is a brilliant networker. His ability to connect professionals based on unique abilities and goals is powerful.”
What I admire most about Nathaniel is that he is a doer par exellence! He goes beyond dreaming big and makes things happen. I can always count on his support and he is a tremendous resource of expertise in his field.
For us at Equilibrium Entertainment, Nathaniel Hansen is a symbol of the World. We do not know of anyone who can jump on the phone, Skype or a plane at a moment's notice and connect with the type of rolodex that he can. He IS one of the world's best and most highly connected networkers and has a truly formidable set of technical, social and intellectual/psychic tools as back up.
