<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Socializers &#187; Pepsi</title>
	<atom:link href="http://www.thesocializers.com/blog/tag/pepsi/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thesocializers.com/blog</link>
	<description>Buzz, Brand, Build, Boost yourself on the web via social media marketing!</description>
	<lastBuildDate>Sun, 05 Feb 2012 17:37:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Social Media Marketing: How Pepsi Got It Right</title>
		<link>http://www.thesocializers.com/blog/2010/01/30/social-media-marketing-how-pepsi-got-it-right/</link>
		<comments>http://www.thesocializers.com/blog/2010/01/30/social-media-marketing-how-pepsi-got-it-right/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 18:24:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[social media news]]></category>
		<category><![CDATA[brands and social media]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=245</guid>
		<description><![CDATA[Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The company’s Mountain Dew division is several stages into its DEWmocracy campaign [...]]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2010/01/30/social-media-marketing-how-pepsi-got-it-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pepsi trades in Superbowl ad spot for social media play!</title>
		<link>http://www.thesocializers.com/blog/2010/01/12/pepsi-trades-in-superbowl-ad-spot-for-social-media-play/</link>
		<comments>http://www.thesocializers.com/blog/2010/01/12/pepsi-trades-in-superbowl-ad-spot-for-social-media-play/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:36:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[social media news]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ad strategy]]></category>
		<category><![CDATA[Marvin Towler]]></category>
		<category><![CDATA[Nathaniel Hansen]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[the socializers]]></category>

		<guid isPermaLink="false">http://www.thesocializers.com/blog/?p=230</guid>
		<description><![CDATA[This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. NoCindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is [...]]]></description>
		<wfw:commentRss>http://www.thesocializers.com/blog/2010/01/12/pepsi-trades-in-superbowl-ad-spot-for-social-media-play/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

