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Posts Tagged ‘ Recorded Future ’

Earlier this morning, I tweeted a series of actions a large enterprise could weave together for superior planning and campaign execution. The following sequence is an expansion of those tweets into a powerful method for market research and execution of digital campaigns/building of social communities online:

1. Achieve superior market intel by pairing newly minted predictive data solution at @Fliptop with the truly massive product index at @Indix

Fliptop is providing predictive lead scoring using internal and external data. Connects with CRM and Marketing Automation to deliver immediate impact to increase revenue. Indix is offering software for product aware apps, product intelligence, price intelligence, competitive intelligence. Indix has produced what they claim is THE ultimate map of all products on the planet. When one pairs scored leads relative to specific products, one has assembled pools of ideal customers. Pairing Fliptop with Indix is a method for assembling pools of ideal customers for products.

2. Continue the project mentioned in last tweet using @Fliptop & @Indix by appending deep social media resources via @FullContactAPI.

Full Contact offers a mechanism for appending social data to emails in the context of a spreadsheet. When an organization takes the “pools of ideal customers” from the previous step and then appends social data to each customer in its CRM, the result is a way into the deep conversations occurring around specific products. An analyst can also extract other meaningful connections through studying what specific pools of customers are talking about and what trends are developing in those pools. More on how to find those trends in the next step.

3. Bring further depth to aforementioned @Fliptop @Indix @FullContactAPI project by processing entities thru @RecordedFuture temporal analytics.

Recorded Future scans hundreds of thousands of quality public web sources, including news publications, high-caliber blogs, social media platforms, financial databases, government websites, and much more. From these open sources, RF identifies text references to entities and events. Then RF detects time periods: when the events are predicted or reported to occur. Each reference links back to the original source. RF can explore the past, present, and predicted future of almost anything in a matter of seconds. RF’s analysis tools facilitate deep investigation to better understand complex relationships, resulting in actionable insights.

When an analyst takes entities from the previous step in this process and performs analysis on these entities, he has the opportunity to find specific times in the future when a product might be better received. In addition, there may be an opportunity through using the specificity of Recorded Future to literally change a future event simply through when a product is launched. RF offers an analyst myriad signals from web intelligence that can inform a smarter strategic positioning for product launch, product recall and customer acquisition. By knowing what is happening with prospects and competitors through the RF panel, a product dev team can more accurately create a unique selling proposition in the marketplace.

Watch this video for more on how Recorded Future uses web intelligence to produce foresight in markets: http://www.youtube.com/watch?v=a62XTMufWQI

4. After using @RecordedFuture (step 3 in this tweeted process), apply @Brandwatch to extract meaningful mentions from resulting data set

Brandwatch is offering a superior listening & data visualization solution that will bring precise conversation analysis into this process. In addition, one may assemble a scale of influence relative to a product, market segment and/or pool of customers. Finally, Brandwatch has just launched a powerful data visualization format called Vizia that is helpful for C-Suite decision makers to quickly digest complex analysis on a real-time basis. The solution rivals previous set-ups by rivals and will inform the next generation of social media control centers globally. See this sample of Brandwatch Vizia in action: http://www.youtube.com/watch?v=wvx_yNn_McQ

5. As the penultimate step to ultimate customer intel, deposit nice neat sheet from previous 4 steps into @SpotRight machine for laser insights.

We can further refine insights derived through the Brandwatch methodology by placing data into the Spotright.com process, where truly massive amounts of customer intelligence have already been segmented, tagged and defined. No entity on the planet has assembled such an expansive and deep set of intelligence on individuals as Spotright.com. The principals at Spotright bring a rich diversity of backgrounds and have assembled the ultimate catalog of individuals who buy products. A team choosing to use Spotright at this stage will find verification of previous findings AND, importantly, matches to its internal CRM of customers. Spotright is how to find customers just like your existing regulars.

6. For awareness-bulding actions based upon previously tweeted research sequence, execute campaigns using @JiveSoftware for maximum reach.

To bring an enterprise portfolio of products to market, use Jive Software. Now that the full market research has been completed in the previous 5 steps, it is time to take action. A powerful solution for taking action is Jive, which blends internal facing and external facing capabilities, making team-work across the silos far more efficient. In addition, Jive offers a suite of solutions for building awareness on a massive scale in the social fabric of the Internet. Watch this video for more understanding of how this works on the inside of a large FMCG group: http://www.youtube.com/watch?v=_ISa0VBkyOM

To run this six step process is a means to unlocking powerful potential in online communities for community engagement and sales growth.

Customers who buy into a social media monitoring solution in 2014 want a page of insights backed by a “living” appendix. The “living” appendix is your technical solution where the customer can study the evidence for your insights. This evidence, in today’s real-time world, is a simple interface in the form of a mobile app that delivers abundant examples supporting the insights on your one-page.

Once the customer of social media monitoring feels confident in this insight-evidence system, he/she will ask you for ways to grow a business based upon the insights. One of the best ways to build a business based on insights from social media is a robust CRM (Customer Relationship Management data set). A robust CRM means that you have taken every person talking about a topic online and discovered their real name, current address, current mobile/landline, current email, current social links and examples of their interest (tweets, posts, comments).

When you have this depth of information about a market, and its occupants, then you have everything you need to develop engaging content. To develop engaging content means that you have listened to the conversation, you have studied and analyzed its participants and you have stepped into the conversation with something to say that contributes to the cutting edge of the conversation at hand. When you post into a comment thread, it is always wise to read the entire thread. When you reply to a tweet, it is wise to have studied who you are responding to so that your reply develops rapport and demonstrates a “seeing” of that particular person. When you develop a blog post on an industry, it is smart to research that industry. This is how great content is created and sustained.

A powerful tool for listening to and analyzing online conversations is Brandwatch. Run by Giles Palmer, the solution has myriad ways to segment conversation data, and the company culture at Brandwatch combines technical know-how, maturity and a certain understated confidence that makes every conversation with staff an “a-ha” moment for those just getting into social media monitoring. Start with Brandwatch when you are on the listening journey.

Once you’ve spent time listening, you will have the large (but fun) project of assembling a CRM related to a topic. While Brandwatch is very useful in discovering usernames related to a conversation, you will need a few other tools to “append” further details. I recommend SocialBro as an excellent tool for downloading extensive spreadsheets from Twitter of those in conversation on a topic. You will be able to combine spreadsheets from Brandwatch and SocialBro to create a near comprehensive starting point of every username discussing a topic. (SocialBro is also an excellent resource for timing your communication with a particular person or group).

Note: If you want to add to the thought-leader aspect of your spreadsheets quickly, I suggest a solution like PeerReach, an excellent and growing resource developed by Zlatan Menkovic and crew. You can go even further with PeerReach by studying the Twitter lists created by these thought-leaders. In many industries, especially outside the USA, it is vital to also study leading forums where literally 10s of thousands gather to discuss and interact around a niche industry. In addition, there are private groups in LinkedIn and at membership only sites with actual lists of industry leaders in a niche or region. If you want to add the latest news about an individual leader or organization, I recommend Recorded Future.

Next you will need to append contact data to these usernames. The contact data is often discoverable via personal URLs such as a LinkedIn or personal website. You can use services like Whois search, Spokeo, Intelius, 192.com, Leadership Directories, and many other regional people-finders to append current contact data. I also highly recommend an Executive or Recruiter level account at LinkedIn for appending contact data. If you want to go deeper, there are a host of OSINT (Open Source Intelligence) solutions that are constantly evolving to bring deeper info on individuals and organizations: “OSINT tools” feed from Twitter.

The ideal spreadsheet of a community surrounding a topic includes: First Name, Last Name, Username(s), Current Address, Country, Current mobile, Current landline, Current Email(s), Current social links, Several columns of sample posts that demonstrate interest in a topic (where an individual has posted about a topic), Influence score (such as Kred, Klout or PeerIndex). With such a spreadsheet, you can begin to contact thought leaders directly and engage in a learning process about the online discussion around a topic/service/interest.

As you grow in relationship with thought-leaders, you will find that your own posts, content and actions become more precise and effective…mainly because you will be “on the cutting edge” of the conversation in an industry. You will find that being on this edge gives you an edge and develops a maturity of outlook within you. You will find that others’ respect in you about this topic will grow as you listen, listen, listen to a core group of topic thought-leaders. Your contributions will be informed by these thought-leaders and “passionates” in a niche.

Once your network grows in a given niche, you will begin to see where opportunities exist, where something is lacking, where you can contribute to the need in that community. And, because you posses THE comprehensive CRM (or rolodex) for that niche, you will know exactly who to contact to get things done. The satisfaction in having ALL the information at your fingertips related to your chosen niche is immense! This is one of the great results or outcomes of best-practice social media monitoring: a deep understanding of, and connection to, a global niche community for the purpose of getting something meaningful accomplished.

Looking forward in the social media monitoring industry, we have the need for a solution that combines the listening, analysis and append processes into one dashboard. No-one has produced a satisfactory combo of these yet but the time is coming soon when the comprehensive solution will be finalized. The three “underdog” contenders I like most in terms of the “comprehensive solution” include SpotRight, Truelens and Reunify.

Additionally, there will certainly be a further evolution of the privacy debate in 2014. In an increasingly transparent eco-system, JWT Intelligence predicts a growing “Techno-Paranoia” and a flourishing “Privacy Marketplace” amongst consumers. In addition, JWT predicts the adoption of “Privacy by Design” at major global brands. Read more on these possibilities here. Social media monitoring companies should pro-actively prepare arguments for how listening improves the human condition, creating an opportunity for authentic relationship between brand and individual. An argument for a more open, authentic human community may be found in the principles of Council Circle. There is also, of course, a business model for social media monitoring companies to develop the “Privacy by Design” and “Privacy Marketplace” technologies and programs suggested in the JWT report.

The business intelligence solution that marketers want is the following: a cloud-based service that is comprehensively analyzing in real-time networks of regular customers AND matching these customers (and their friends) to upcoming deals specific to past purchases. For instance, if Amazon were to fully integrate its data with Facebook’s data, a profound level of matching would become possible. Senior leadership within major FMCG and retail entities should be actively cultivating technical vendors and in-house technicians to achieve this type of customer intelligence solution.

CONTEXT:
A fierce debate still rages between marketing and sales in most organizations as the enterprise seeks to understand how to use social data for both silos. With exceptional software and smart cross-silo relations, marketing and sales can collaborate on nurturing and closing ideal prospects. This blog post has outlined the type of software needed to do this AND a sample sales approach for teams to consider.

WHAT THIS POST COVERS
This post covers three specific topics:

1. The exact description of an ideal social business intelligence “machine” that would serve both marcoms and sales.

2. The functionality this social business intelligence machine would possess.

3. A set of potent actions that combine a bit of marketing and bit of sales, thus demonstrating how one can progress from market research (using social data) to a closed sales deal.

THE IDEAL SOCIAL BUSINESS INTELLIGENCE MACHINE: The sweet spot for social business software is between the marcoms & sales silos, between pools of potential fans & fresh prospect data. The social business software of tomorrow will bring understanding between marcoms and sales, will create an easy funnel for “smart” fans/followers to become customers. Deriving prospects from social data has never been easier with the combination of solutions now avail to the marcoms & sales silos. Now these solutions need to be “merged” into one single machine. I describe this machine below.

THE EXACT FUNCTIONS OF THE IDEAL SOCIAL BUSINESS INTELLIGENCE MACHINE (as desired by Marketing and Sales silos):
In the coming powerful social business intelligence software (the “ideal machine”), we will see the following features:

1. Dials to find the exact people fitting prospect profiles. Imagine being able to pull every profile from every major social network AND THEN have dials to hone results down to exactly the customer profiles your business seeks.

2. Get suggestions from the software (from “the machine”) of other “pools of prospects” and prospect types BASED UPON your initial search.

3. Then, imagine pushing a “button” and getting current phone, email, physical address, add’l social links appended on-the-fly to the social profiles discovered thus far in the process above.

4. Now, mix in Topics of Influence & Volume of activity by each profile relative to the themes in your marketing & sales campaigns.

A SET OF POTENT ACTIONS FOR MARKETING & SALES AFTER EXTRACTING IDEAL PROFILES FROM THE SBI MACHINE:

1. STUDY THE LAST FEW DAYS OF TWEETS/SOCIAL MESSAGING: See what the individual is talking about. What is important to him/her? Jot down one or two specific points about these tweets/social posts/forum comments that you can compliment him/her on.

2. STUDY THE WEBSITE OF THE INDIVIDUAL: See how the individual presents himself/herself to the world. Find one to two items on the website to compliment the person about. This will make the call warmer and open an opportunity to collaborate.

3. SEND AN EMAIL TO THE PROSPECT FIRST: A powerful way to invite the person is to send a personal email wherein you introduce yourself briefly, lace in the compliments you discovered through Twitter, other social properties, blog comments, and his/her website, and then invite the individual into a collaboration.

See below sample of an email to send:

Dear Tom,

I am a Client Partner at BrandX, an FMCG group based in Los Angeles, California. Your materials online and, in particular, your steady stream of tweets chronicling your typical business process have impressed me. Would you have some time during the coming week to discuss what you are up to, what we are doing, and a possible collaboration with us?

Kind regards,

Client Partner
BrandX

4. SCHEDULE A PHONE CALL: When you get a reply to your email, schedule a call with the person. The call will involve listening to the Prospect, letting him/her know what we appreciate about him/her, what we saw in his/her materials and then working on an idea to collaborate on. It is a good plan to come to the call with some options that are personalized.

SUMMARY:
A fierce debate still rages between marketing and sales in most organizations as the enterprise seeks to understand how to use social data for both silos. With exceptional software and smart cross-silo relations, marketing and sales can collaborate on nurturing and closing ideal prospects. This blog post has outlined the type of software needed to do this AND a sample sales approach for teams to consider.

FREEDOM: Many individuals want to break free from corporate walls, familial boundaries and cultural structures. This, in fact, is the story of progress and also of experiencing depth. There are many systems of thought that offer paths to freedom. If one considers the interior of his/her psyche as akin to a corporate structure, then we can go further with a few metaphors that may be of help in finding freedom. Before getting into this though, it is vital to know that freedom comes from taking 100% responsibility for one’s own actions within a given context. This singular truth is the key to freedom. The intelligence gathering process for business and government provides leadership with clarity, security and power. And the best kind of power emerges from individuals who have taken 100% responsibility for the process of discovery and subsequent strategy.

INTELLIGENCE IS MAINSTREAM NOW: For our current article, we will take the market intelligence community and its function as a means to discovering freedom via responsibility. Market intelligence used to be a rarified action, not frequently discussed amongst co-workers on your average coffee break. In fact, in many traditional settings this is still true. But there are many forward-thinking corporations, communities and individuals who understand the power of deep intelligence on any given topic or interest. The market intelligence (MI) process has actually become more widespread in the corporate world due to the advent of social media monitoring tools like Radian6, BrandWatch, Sysomos and PeopleBrowsr. Even very basic Twitter, Facebook, Pinterest and Google searches provide the average man and woman a point of view previously unknown. For example, one may type keywords related to a specific interest into the search field at a social network and discover people nearby who share that interest. A new “in-the-flesh” experience becomes possible through such location-based searches related to an interest.

THE FIREFIGHTER AND FUTURIST: The advent of readily available intelligence brings humanity as a whole to an entirely new level of responsibility. Answers to most questions are at everyone’s fingertips. And this experience of responsibility translates into freedom for the corporation, the community and the individual. The process of going from a passive “bored at work” search for one’s passion to standing up from the chair and diving into a completely new life may be described as going from the “Firefighter” to the “Futurist”. To explain: the Firefighter is approaching an interest on an ad hoc basis, reacting to outside stimulus and “sitting at the station” waiting for an emergency. The Futurist is deeply engaged on both a global and local level, using intelligence to drive a process of rewarding, pro-active discovery. The Firefighter has no focus other than the emergency he reacts to…the Futurist is immersed in a broad, deep and future-oriented journey that draws in topics, people and places outside the immediately relevant environment. To be clear yet again on this comparison: the Futurist is creating the reality that the Firefighter often reacts to.

The Futurist has realized that reality may be defined ahead of the curve of fate or karma. While the consequences of an action take place within the boundaries of a specific world, the Futurist has moved on and discovered a completely novel experience, devoid of the content and context wherein the previous consequence was generated. He/she may then transform “the past” via valuable learnings, cultural understandings, and innovative approaches discovered “in the future”. A leading solution helping Futurists do this now is Recorded Future.

RESEARCH LEADS TO FREEDOM: The deepest importance of Market Intelligence has to do with creativity. When one discovers the complexion of an eco-system surrounding a specific interest, then he/she may tweak the elements of that eco-system and create what he/she wants. This is why researchers and business leaders must work hand-in-hand to shape our world. And this is also why it is inexcusable for any individual to say he/she cannot find a path to a dream. Even the simplest location-based search around an interest will place one in the company of others who have thrown themselves with passion into achieving very similar dreams to one’s own. Try this today, using the search fields in the various major social networks. Go deeper with social business intelligence tools.

Recorded Future (http://www.recordedfuture.com) was joined by Nathaniel Hansen, CEO of The Socializers, to discuss how temporal analytic technology supports in-depth social web research. We discussed how identifying key web sources and potentially catalytic future events supports social intelligence research.

The presentation includes an introduction to Recorded Future’s technology from CEO Dr. Christopher Ahlberg, a brief a live demo of our analytic tools, and discussion of how the Socializers map and measure the most influential online figures.

The other night I got into a wicked fast dialogue with friends from various parts of the world. What emerged was quite funny but also truly something to ponder. Could blended entertainment (#transmedia #intermedia) be leveraged to effectively topple oppressive regimes? Could a handful of individuals pull this off with a very minimal budget? Could it be the new modality of adventure travel/Reality TV spread via social networks?

Storytelling is at the core of all social networks. One post and its subsequent threads can turn into a community that evolves humanity.

The Facebook exchange below hints at a new form of reality TV leveraging social networks to produce revolution and truly fascinating television. Check it out:

SocialTVAdventureTravel

MORE ABOUT SOCIALTV:

On Intermedia:
http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/

On Social TV Analytics:
http://blog.peoplebrowsr.com/blog/?p=1413

MetaData Tagging:
http://www.appmarket.tv/opinion/1347-scene-level-television-metadata-tagging-tv-is-the-new-oil-in-the-industry.html

Streaming Media Comparison
http://mashable.com/2011/02/14/streaming-media-comparison/

The pressure of VOD

http://paidcontent.org/article/419-dreamworks-stacey-snider-feels-the-pressure-of-premium-vod/

Over 1200+ articles curated on Social TV!!
http://www.scoop.it/t/tvappmarket

Other Links from the thread:

Recorded Future

Jillian Lauren

Rolf Potts

Eleftherios Hatziioannou (Peopleizers)

Gary Hayes

StoryLabs

My Love Travels from Krystal Baldwin

Peter Economides of FelixBNI

Hello I Love You Conference Istanbul, Turkey Dec 7-8, 2011

The pressing need in customer intelligence is a solution related to a real-time eco-system. One deeper philosophical issue in this space relates to variable velocity, to quote Lee Bryant. Tools like PeerIndex and Recorded Future do a good job of segmenting and defining the truly staggering flow of data AND audiences interacting with that data. Datasift (http://datasift.net/) is a leader in architecting methodologies for analyzing the complex fabric of the social Internet.

For an important new study on Customer Intelligence Trends 2011, see the following Forrester Report: ‎”At the same time, the demand for insight — not just data — in real time creates a challenge but also a huge opportunity to extend the value of Customer Intelligence throughout the enterprise. Leading CI professionals who evolve and adapt to these trends will quickly find themselves at the nexus of the business.” ~from Customer Intelligence Trends To Watch In 2011 (http://bit.ly/customer_intelligence_trends_2011)

WHAT IS BUSINESS INTELLIGENCE: DEFINITIONS
(Some basic info below)

Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.

BI technologies provide historical, current, and predictive views of business operations. Common functions of Business Intelligence technologies are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics.

Business Intelligence often aims to support better business decision-making. Thus a BI system can be called a decision support system (DSS). Though the term business intelligence is often used as a synonym for competitive intelligence, because they both support decision making, BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence is done by gathering, analyzing and disseminating information with or without support from technology and applications, and focuses on all-source information and data (unstructured or structured), mostly external, but also internal to a company, to support decision making. (SOURCE)

The global business intelligence (BI) software market is projected to reach $12.4 billion by the year 2015, driven by the growing need to empower all stakeholders of businesses with right information at the appropriate time.

Uncertain economic conditions, intense competition and increasing volumes of organizational information are forcing enterprises to seek efficient means of deriving value from information for improving the overall efficiency of business processes. In this regard, BI technology is emerging as an essential tool for identifying new revenue-generation opportunities as well as to control unproductive expenditures. BI offers tools, processes and applications for facilitating organizations to analyze and consolidate data gathered from various sources for optimizing operational performance and for improving business decision-making. BI and analytics software helps organizations to analyze the information built up over the years, which resides in the enterprise systems. (Source)

What is real-time social business intelligence?

Real-time social business intelligence provides, amongst other things, (a) the right vantage point(s) to observe the “river of news” from; (b) a scuba-suit to dive INTO the river and scour its depths; (c) an informed assessment/report of volume, content AND context over time; and (d) targeted frequent alerts on specific findings for the sake of staff who have other things to do.

A superior social intelligence report includes, amongst other options, the following sections:

1. FINDINGS AND RECOMMENDATIONS (Should be accompanied by data-rich infographics that distill findings into a digestible format). Here is a PERFECT example of what the a final product would be: http://jess3.com/go-green-go-public/ Includes the classic 5 W’s of Journalism plus a few more, as outlined here:

• WHO? Who was, is and will be involved? We are able to see a vast amount of material in the social properties based on our current CRM databases.

• WHAT? What happened in the past, present and future? Yes, the future! With tools like Recorded Future, we can refine our knowledge of what is coming up around any vertical or entity.

• WHERE? Where did it take place in the past, Where is it taking place now and where will it take place in the future?

• WHEN? When did it take place in the past, when is taking place NOW, and when will it take place in the future? We can map this very precisely now.

• WHY? Why did it happen? Why is it happening NOW and Why COULD it happen in the future? This has A LOT to do with accurate contextual and sentiment analysis. Temporal Analytics play a part in future analysis. We also get to prove our campaign idea(s) BASED upon both quantitative AND qualitative measures here.

• HOW? How did it happen in the past, how is happening now, and how will it happen in the future?

• Is it WORTHWHILE intelligence? There’s a LOT of junk out there. Filtering out the wheat from the chaff is an essential aspect of our work. Does the content fit in the context we expected or would like to know about.

• What’s the WOW! factor? How much buzz is this keyword or that entity gaining.

• Develop ACTIONABLE items from the intelligence. Single, punchy commands about what, where, when, why and to whom one MUST message.

• GET SOCIAL! Foster AND WEAVE community with the intelligence.

• ON-GOING: Outline a plan for responsible and consistent follow-up and on-going intelligence gathering that dynamically moves WITH the brand, product/service.

2. IDENTIFY YOUR SOURCES AND METHODOLOGYfor the report as a best practice.

3. PROVIDE RANKED KEYWORD DATA SETS Be sure to include data from Google and Alexa here, as well as other important historical and current data from social property insight/analytic panels.

4. IDENTIFY INFLUENCERS WITH REACH + AMBASSADOR ARCHETYPES (These are suggestions of candidates that represent ideal Community Managers or Brand Ambassadors for a brand/product/service).

5. SHOW SEASONALITY OF PRODUCT/SERVICE (When is the BEST time of year for the various messagings about your product/service?).

6. SHOW TIME OF DAY PRODUCT IS DISCUSSED IN GENERAL IN THE SOCIAL PROPERTIES (When is the BEST time of day for the various messagings about your product/service?)

7. ASSEMBLE REAL TIME BUZZ PANELS (Your view into the “river of news”) One format would be like THIS: http://bit.ly/real_time_buzz

8. CREATE A COMPARISON of size of clusters/categories of conversations around specific product/service features.

Combining the following currently yields a powerful SOCIAL ORACLE:

(1) Personalized search engine at ROLLYO +
(2) A search trail at TRAILMEME +
(3) An influencer/authority search/comparison at PEERINDEX +
(4) A series of daily digests from THE FUTURE at RECORDED FUTURE

TRAILMEME is a new kind of web publishing that allows users to create, annotate and walk individually curated trails through web content. These are highly-customized and customizable trails through the internet.

A VIDEO ON TRAILMEME

ROLLYO puts the power of search in your hands, by giving you the tools to create your own personal search engines – with no programming required. This is a TARGETED METHOD for gathering information on what you want and a very effective way to narrow your results to expert resources in any given field OR a unique mash-up of resources.

PEERINDEX helps you discover the authorities and opinion formers on a given topic.

RECORDED FUTURE’S linguistics and statistics algorithms extract time-related information and through temporal reasoning helps users understand relationships between entities and events over time, to form the world’s first temporal analytics engine. Our customers include some of the most advanced financial institutions and leading government agencies in the world. The Recorded Future team includes computer scientists, statisticians, and linguists with deep domain expertise in areas such as intelligence and quantitative finance.

A VIDEO ON RECORDED FUTURE

The game has just begun!

GoogleTV is going to rock the world—powered by Android.
AppleTV is going to rocket the impact of micropayments for content.
Netflix is going to be like Switzerland (sort of)
Boxee (now powered by the Intel Atom Processor) could be the secret GoogleTV hardware platform.
Amazon: Great library – slow tech right now, but they’re paying attention.

SOURCE OF ABOVE PREDICTIONS: RecordedFuture finding this article.

LOGITECH’S GoogleTV BOX: (In answer to the Boxee prediction is Logitech’s GoogleTV box

VARIOUS STREAMING BOXES: Various Streaming Boxes here or on the way soon

Now, as Logitech’s selling script at their GoogleTV site says, “If you can think it, you can watch it! Chances are, you have one of the 60 million HDTVs in the US that are ready. To be smarter. To integrate the full Web and your HD cable or satellite content. To do things no TV has ever done before.”

I submit to the reader that there are literal galaxies of video ALREADY PRESENT in the social fabric of the internet, on shelves, in boxes and, most importantly, in the human imagination. To peer into video IS humanity’s method of peering into that which is not seen or spoken in the workaday world.

Video channels could become as numerous as the grains of sand on the shore. And all of these are windows INTO what Carl Jung calls The Unconscious realm. How is this so? A single music video can carry one far away from the chair one sits in, a movie can transform a life and a single ad can empty the wallets of tens of millions.

STARGATES: Accessing the unconscious realm IS the BIG opportunity arriving with The Golden Age of Video. Why is this an opportunity? We are, each one of us, on a journey of discovery every day, every moment. Video is THE biggest and hottest medium at this time in history and it could be argued that video connects the psyche to that vast and un-ending universe of the unconscious realm, populated by countless entities, pathways and vortexes. Videos act like talismans, or symbols, that represent, as Jung puts it, “stargates that point beyond themselves…(and)…mobilize our psychic energy”.

GoogleTV is an aggregator of Stargates leading directly to the limitless Unconscious Realm.

A few days ago,  a friend sent me a link to a YouTube video of teenage boys freaking out on Chatroulette. The video shows various teen boys watching a teen girl tease them. Suddenly she turns into a demon-possessed being. The resulting looks on these boys’ faces is truly priceless.

http://www.youtube.com/watch?v=CNSaurw6E_Q

What is interesting from a marketing standpoint is that just a few days ago on YouTube, this video had 1100 videos. Now it has over 1 million views. For internet marketers, I suggest that the study of internet memes is crucial. To quote Lorrie Thomas, M.A., “It is an art AND a science.” One must have a creative AND an analytical mind, OR at least a team with both/and present.

WHAT IS A MEME?
A meme is a unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. (The etymology of the term relates to the Greek word μιμητισμός (/mɪmetɪsmos/) for “something imitated”.) Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate and respond to selective pressures.

Francis Heylighen, of Free University of Brussels, writes that successful memes follow three characterstics, which include:

1) copying-fidelity: the more faithful the copy, the more will remain of the initial pattern after several rounds of copying. If a painting is reproduced by making photocopies from photocopies, the underlying pattern will quickly become unrecognizable. 2) fecundity: the faster the rate of copying, the more the replicator will spread. An industrial printing press can churn out many more copies of a text than an office copying machine. 3) longevity: the longer any instance of the replicating pattern survives, the more copies can be made of it. A drawing made by etching lines in the sand is likely to be erased before anybody could have photographed or otherwise reproduced it.

SUCCESSFUL INTERNET MEMES INCLUDE:
Successful internet memes have been seen by anyone who has email or spends even a little time on the internet. Some of the most famous include: (1) Double Rainbow (2) Nigahiga’s YouTube channel (3) David After Dentist (4) Diet Coke and Mentos (5) the phenomenon of Rickrolling (where user is tricked into clicking a link to a music video for the 1987 Rick Astley song “Never Gonna Give You Up”. (6) Lady GaGa’s Bad Romance (7) Justin Bieber’s Baby.

A Comprehensive List of Internet Phenomena may be found here.

MEMETICS RESEARCH and ACTION:

1. GEEKY RESEARCH: Read about Cluster Analysis (just to see how deep and complicated the science really gets). Study Meme-Tracking. Check out Group Formation in Large Social Networks.

2. KNOW YOUR DEMOGRAPHIC: Pay attention to the MAJOR archetypes within your chosen demographic AND their needs. Lots of market research has been done already by major research groups like Forrester, Nielsen, JD Power, and MRI into the buying habits, content preferences and behaviors of your audience.

3. USE LISTENING TOOLS TO SPOT SENTIMENT TRENDS: Listen to trends in the social fabric of the internet AND press-releases using Recorded Future, Radian6, Monitter and some of the new Facebook listening tools like Booshaka, Facepinch, OpenBook, It’s Trending and Kurrently. These tools could jumpstart your creative process. Any social campaign worth its salt has included some degree of listening to the customer PRIOR to launch.

4. BRAINSTORM using BIG pieces of paper and LOTS of flexibility WITH ALL IDEAS that emerge. Get INSPIRED in the Behance community, a fabulous place for meeting peers in the creative space AND to learn fabulous CREATIVE PROCESS TECHNIQUES.

5. A, B, C test your top ideas using landing pages, images, tweets, FB status updates, and blogposts. Notice AND measure response to these communications using Google Analytics, Facebook Insights and Alexa.

Great content contains effective memes, or word-creatures, the weavers of this living tissue that we call the social fabric of the internet. Viral videos like the one above, inspirational quotes, one-liners and personal news in the form of tweets and status updates are examples of word-creatures that move through individual and communal minds/hearts to what end none of us may ever know. These thought-animals consume the attention of a community, grow larger, and move deeper into the texture of the community.

By Nathaniel Hansen, CEO, The Socializers

If more Marketing Managers at Fortune 500 companies/major media companies truly understood the potential of future media delivery channels like GoogleTV PAIRED WITH “content-informing-intelligence”, there would be a mass re-organization of dinosaur-age ad/marketing agencies whose teams have yet to even train in social monitoring/intelligence tools AND have none of the talent-identification capabilities that a CAA or William Morris has. Those same Marketing Managers would then turn to social business agencies for the following process:

(a) pre-product dev intelligence gathering/listening,
(b) demographic-savvy content/product design RELATED TO what is discovered/analyzed from conversations in the social fabric of the internet,
(c) Relationship Architecting with related Social Strategy to identify ideal Key Influencers (and their content), thus paving the way for seamless and swift introduction of said content into the fabric of communities hungry for it,
(d) on-going listening that creates a virtuous cycle of this process.

The future leaders of transmedia will use the process above as just one of their approaches in expanding possibility for those who interact with media, advertisers, media/content producers AND communications entities. Transmedia and the associated processes that will bring this fabulous new way of interactive relationship to programming IS the future of CONTENT IDENTIFICATION AND PRODUCTION.

Colin Donald of FUTURESCAPE.TV says it best in the following comment on an article entitled Struggling for control: The humble channel-zapper is evolving in ways that will shape television’s futurein a recent edition of The Economist magazine:

“Internet-connected TVs lead to massively increased choice and require next-generation EPGs to help viewers navigate the wealth of content.

One solution backed by many in the industry, like Rovi, is to develop social EPGs that let friends recommend TV shows and videos to each other, via social networks or via systems which use data from social networks.
However, the implications are even more radical than your article suggests.

When Futurescape.TV recently researched this nascent social TV sector, we concluded that Facebook and Twitter are already battling for key roles in the TV industry as Internet-connected televisions transform TV into a social medium.

The two social networks have an actual or potential commercial role across the entire TV value chain.

For instance:
Global pay-TV, estimated at $250bn in 2014, needs social recommendation and discovery services because these encourage viewers to subscribe to more expensive packages and buy more video-on-demand – Facebook and Twitter are both major providers of social data.

Facebook in particular has a highly developed social graph of people’s relationship with entertainment content, from the ubiquitous Like button, integrated into many broadcasters’ Web sites. Both it and Twitter own considerable, detailed data about people’s behaviour, such as discussing TV shows and sharing links to videos.

As your article described, set-top box middleware and EPG providers similarly need social network data for recommendation and discovery – the European EPG market alone will be worth $555m by 2014.

TV manufacturers’ strategy to provide video-on-demand direct to viewers also requires social recommendation, while their connected TV apps enable viewers to interact with Facebook and Twitter on home TV sets. Facebook aims to tap the $180bn worldwide TV ad market, competing with broadcasters for brand advertising – Google TV and similar Web-on-TV systems will put Facebook and Twitter targeted ads on TV screens.

Facebook and Twitter buzz affects TV ratings, while broadcasters that use the social networks for viewer engagement are effectively sharing their audiences with them.

The social networks know in real time how people react to TV programming – this is an essential supplement to Nielsen-type viewing data.

Integrating social networks with EPGs is only one manifestation of a profound and permanent change in the television industry, a change through which Facebook and Twitter are positioning themselves as major industry players.”

The teams working on Oprah’s new cable channel and on eBook sales strategy at Bertelsmann’s Random House are contending with issues related to the new possibilities in transmedia and how to make content delivery platforms lucrative for their shareholders WHILE giving users the most flexibility in interacting with their portfolios of content. Those media publishers who acknowledge the value in being customer-centric vs. product-centric in their offering AND develop platforms that allow maximum interactivity WILL win!

To quote Ali Valdez, a senior Microsoft sales leader, “Their customers will be their marketers. Their customers’ social network friends will be their new customers. Full transparency, good and bad, will drive innovation and competitive pricing. The consumer will win. Those brands that enable consumer victory will share in the bounty.”

TO SUM UP: Combining research from tools like Recorded Future, the world’s first temporal analytics engine (a video intro to Recorded Future here), and Radian6, a leading social media/network monitoring solution, media companies now have the opportunity to LISTEN to audiences that have OPTED OUT of traditional marketing channels and are OPTING INTO new, socially chosen/recommended channels. They then are able to match valuable information from conversations within the social fabric of the internet WITH market trends and probable future events to create product/service/content offerings with previously un-paralleled precision. Existing portfolios of content may be re-purposed into countless monetizable and USER-GENERATED interactive communities.

Understanding the future requires observation and listening and it is a Chief Customer Officer who will teach this to marketing staff, brand managers and community managers.

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