Extreme Makeover: Live Site Clinic

This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator:
Elisabeth Osmeloski, Director of Online Media, Adventures in Search
Speakers:
Tiffany Lane, Search Quality Team, Google
Greg Boser, President, WebGuerrilla LLC
Matt Cutts, Software Engineer Guru, Google Inc.

Popularity: 22% [?]

Charlene Li quotes:

social technologies enable people to get what they need from each other.

people must be at the center of your search strategy and not keywords.

social networks will be like air

our social networks will follow us wherever we go

Popularity: 3% [?]

SM is a channel just as powerful as Search.

A successful website gets as much traffic, leads and sales form social media as it does from search engines.

Small and medium size businesses are recognizing that social media is THE major source of traffic.

You are not succesful in SEO today unless you have SM driving people to your site.

Mike Volpe, VP of Inbound Marketing, HubSpot

Popularity: 2% [?]