Vail Resorts has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time…more here

Popularity: unranked [?]

5 Cool Ways Brands Are Using Facebook for Black Friday and Beyond

Tis the season to use social media for holiday shopping. In fact, data from eMarketer shows that 17% of all consumers are using social media for their holiday shopping needs, and brands are proving to be savvier than ever with their online holiday shopping bag of tricks.

Yesterday we highlighted Toys”R”Us’ quickly growing fan following on Facebook, which is due in no small part to their clever use of their Facebook Page to promote in-store Black Friday deals. Of course, they’re not the only retailer being smart about their social media strategies this holiday season. Here we look at 5 different brands with creative approaches for using their Facebook Pages to reap in the rewards of the marriage between social media and holiday shopping. …read more

Popularity: 13% [?]

Socia Media ROI

Popularity: 4% [?]

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. …read more

Popularity: 4% [?]