WHAT WE OFFER:

STEP 1: STRATEGIC BUSINESS INTELLIGENCE & EDUCATION

-Digital Brand Assessments
-Social Business Intelligence Reports
-Social Media Architecture
-Social Media Education & Training (C-Suite and Company Silos)

We begin with Business Intelligence. Your company needs to know the competitive and customer landscape around your brand in BOTH the Interest Graph and the Social Networks. We produce a comprehensive report on the external influencers, internal decision-makers, known connections (from YOU to them) and known shared business. In addition, we perform discovery of current and future projects "in play" by these influencers and/or possible projects/partnerships within your chosen vertical markets. Includes spreadsheets with full Interest Graph AND Social Graph details. We discover YOUR greatest allies, influencers and competitors WITHIN the WORLD WIDE MIND.

SOCIAL BUSINESS INTELLIGENCE: Read more on Business Intelligence derived from Social Media Data here.
Watch Nathaniel Hansen, M.A., speaking on Social Business Maturity and Social Intelligence.

STEP 2: CONTENT CREATION/CURATION
Quality Content placed in a Quality Context is an essential action for social network marekters. Our business intelligence has identified the quality context. Now our work is to assemble and create content BASED upon insights derived from this customer intelligence. Through non-branded social accounts, we quickly aggregate and curate current content from customers, competitors and thought-leaders in important verticals. Understanding the competitive landscape AS RELATED TO content provides a powerful foundation AND strategic platform from which to operate.

CONTENT GRID: View the excellent Content Grid created by Jess3 and Eloqua here.

STEP 3: SOCIAL SET-UP
We will apply your creative and content to specific social properties. Suggested initial properties to include Facebook, Twitter, YouTube, Flickr, SlideShare, LinkedIn, Quora and also placement in a few of the big online fashion social properties like Gilt. We also HIGHLY suggest decreasing the browser-based website as a focus, thus making it more of a social hub.

STEP 4: SOCIAL GROWTH AND COMMUNITY MANAGER SUPPORT

- Community & Customer Engagement
- Customer Acquisition
- Community Manager Scouting
- Corporate Social Media Policy
- Employee and Executive Training
- Best Practices for Employees
- Online Reputation Management
- Social Media Channel Management
- Crisis Management

We identify (through our own network AND via the business intelligence project) Community Manager(s) for your programs and campaigns. Ideally, a Community Manager is ALREADY an influencer in the market space(s) you target. He/she may need some specific coaching on tactics that will faciliate community growth and content-marketing. He/she may also need on-going support in technical areas. The ideal Community Manager is part journalist, part socializer/evangelist, and has a whole lot of smarts and passion in YOUR market vertical.

ON ENTERPRISE-LEVEL SOCIAL COMMUNITY MANAGEMENT: Read a very detailed interview of Eleftherios Hatziioannou, New Media Director at s.Oliver and former Global Social Media Manager at Mercedes Benz here.

ON PR RESPONSE: View the excellent Altimeter Grp PR social response chart here. This "triage" was created for the U.S. Army blog.

STEP 5: ON-GOING MONITORING, METRICS, INTELLIGENCE AND MEASUREMENT

- Impact Measurement & ROI
- Digital Brand Management
- Conversation Monitoring
- sCRM (Deriving social data from traditional databases and CRM data)
- On-going Business Intelligence

We implement monitor community growth and campaign effectiveness via our blend of social monitoring tools and traditional tools like Google Analytics, Facebook Insights and YouTube Insights.

READY TO GO?

Email us at info@thesocializers.com.